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Digital Anarchy releases Primatte Event 5.1 for Aperture

Digital Anarchy has released Primatte Event 5.1 chromakey software for Apple Aperture 3.2. This new product features the ability to use Primatte Event in a live greenscreen photoshoot by using Aperture’s tethering and batch capabilities.

This 5.1 release also includes a number of improvements to existing features in Primatte 5.0, which are available in a free update to the Primatte Chromakey plug-in for Adobe Photoshop and Photoshop Elements users. Primatte Event is designed for photographers who work in high volume or live environments, and often process thousands of greenscreen images for events, little league and school portraits.

A photographer can use Primatte Event in a live workflow by first capturing a photo using Aperture’s Tether panel. Primatte Event will automatically remove the chromakey screen, and its improved Backdrop Preview can choose a new background on the fly.

The photographer can print or save the final Primatte composite and quickly move on to the next subject, taking just a couple minutes for each photo. If handing a print to the subject immediately isn’t necessary, the photographer can treat photos one-by-one in Primatte Event, and process the group in batch later.

Primatte Event 5.1 is regularly priced at US$299, but is on sale for $199 through Feb 1. This Mac-only product works in Apple Aperture 3.0 or higher, and runs on OS 10.5, 10.6 and 10.7.

Primatte Chromakey 5.1 is regularly priced at $299, but is on sale for $199 through Feb 1. A free update is available for owners of Primatte 5.0 and a discounted upgrade is available for all other Primatte owners. On Mac, the plug-in works in Photoshop CS3–CS5.1, and runs on Mac OS X 10.5 and higher.

Owners of any version of Primatte Chromakey can crossgrade to Primatte Event for only $99. Owners of Primatte Chromakey 3.0 or 3.5 can alternately crossgrade to the Primatte Extreme discount bundle for $199, which includes an instant upgrade to both 5.1 releases. Demo filters and samples are available at http://digitalanarchy.com/primatteAP/main.html .

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