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Last week of December sees record number of iOS app downloads


The last week of the year, Dec. 25-Dec. 31, saw more iOS and Android device activations compared to any other week of the year, according to a new report from Flurry (, a mobile application analytics and data-powered advertising platform.

Flurry estimates that a record-breaking 6.8 million iOS and Android devices were activated on Christmas Day, along with an equally record-breaking 242 million application downloads. Over the holiday “power week,” the group estimates that over 20 million iOS and Android devices were activated, and 1.2 billion applications were downloaded.  

Looking forward to 2012, Flurry expects breaking the one-billion-download-barrier per week will become more common-place.  While iOS and Android growth continues to amaze, “the market is still by all measures relatively nascent,” says the research group.

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