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iOS tops Millennial ad platform

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Apple was the top manufacturer in Millennial’s advertising platform (http://www.millennialmedia.com) last month, up 8% since October to gain a 26% share in the list of the top 15 manufacturers.

November’s “Millennial Media’s Media Mix” notes that Google’s Android fell to 50% (from 56% in October) while iOS rose to 30% (from 28%). The “Media Mix” reports the presence of devices in the mobile advertising network Millennial runs.

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