The iPhone 4S accounted for 42.8 % of all UK mobile phone sales in October and helped Apple to further increase its market share, according to new data from Kantar Worldpanel ComTech, as reported by “The Telegraph” (http://macte.ch/2NEx2).
According to Kantar, three quarters of the sales were from existing Apple users upgrading their handsets. Fourteen percent were upgrading from the iPhone 4 to the newer 4S.
Dominic Sunnebo, global consumer insight director at the panel, said that overtaking Android, even for just a month, was “a feat many thought impossible for Apple.” Over the last year, Apple sales ranged from 20.8% to 18.5% — and then up to 27.8%.
Apple’s overall share in the latest 12 weeks of data was up 2.8%. Smartphones made up 69.8% of sales, meaning that 44.8% of the British population now owns a smartphone, according to Kantor.