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Jawbone wants to pump you UP

UP.jpg

Jawbone has unveiled UP, a system that consists of a small wristband and an app for the iPhone and iPod touch that work together to track your daily activity, sleep patterns, and eating habits to help you live a healthier life.

UP also integrates a social experience and open content platform to motivate you with personal and team challenges tailored to help you achieve your goals. The UP wristband features a motion-tracking engine in a water-resistant design that integrates into all your daily activities and errands.

The UP app is designed to present a complete, holistic view of your health. With the “Me” screen, you can get a quick snapshot of your daily activity, how you are sleeping, and what you are eating, while the “Lifeline” feature reveals all of your prior activities (eat, sleep, move) on a continuous timeline.

The UP band comes in three sizes (small, medium, large) and seven colors (Dark Black, Dark Brown, Dark Red, Bright White, Bright Silver, Bright Red, Bright Blue) and will be available for US$99.99 at http://www.Jawbone.com, Apple, AT&T, Best Buy and Target nationwide beginning Nov. 6. Additionally, UP will be available at 24 Hour Fitness and other retailers and carriers later this year. The UP app is a free download at the Apple App Store.

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