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Video uploads from mobile devices on the rise

Photobucket Corp. (http://www.photobucket.com), a dedicated photo and video sharing service, says that video uploads from mobile devices are on the rise, based on results from the company’s 2011 Summer Photo Usage survey.

Responses from more than 2,500 survey participants, as well as data garnered from Photobucket’s 100 million users and their nine billion image uploads, helped to illustrate the current attitudes and habits of those capturing photos and videos this summer. Among the findings are that video uploads are increasing rapidly on web and mobile platforms, and the lack of centralization in online photo storage continues.

According to the survey, consumers are using traditional video cameras with much less frequency, but they are using mobile devices to capture video much more often. In fact, of those surveyed:

° 45% use a mobile device for capturing video at least once a week;

° 17% use a mobile device for capturing video at least once a day;

° 9% use a mobile device for capturing video multiple times per day.

This trend is further validated by company data, which shows a significant upward trend of video uploads. Total video uploads (web and mobile) are 3.5x higher year-over-year (July 2010 to July 2011). Total video uploads from mobile devices are 14x higher than in December 2010

“Due to the growing adoption of smartphones, devices such as GPS systems, alarm clocks, watches and more are becoming displaced, so it’s no surprise that video cameras are on the chopping block as well,” says Photobucket CEO Tom Munro. “As this explosive growth continues, we will respond with even more Product features for video uploading options and apps that will allow consumers to more easily capture, edit and share their digital memories.”

According to the survey, consumers are still highly fragmented on where they store their images online. Survey respondents revealed that while they were eager to store and share their new images, many seem confused about the best way to organize their ever-growing number of files, possibly due to the plethora of new entrants into the photo-sharing market.

In fact, the survey revealed 41% of respondents had images on three or more sites with the following breakdown:

° 24% of respondents upload personal images to three different online photo sites;

° 12% of respondents upload personal images to four sites;

° 15% of respondents upload personal images on five or more sites.

Despite heavy media play and reports of enormous growth, according to the survey, 46% of respondents state that they never have used any mobile app for capturing images. However, of those who do use mobile apps, their usage is very high with more than 20% reporting they use mobile apps for photos at least once, if not multiple times per day.

— Dennis Sellers

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