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NPD Group: iOS has 29% share of US smartphone market


According to The NPD Group (, Google’s Android operating system (OS) continued to dominate U.S. smartphone market share, accounting for 52% of units sold in the second quarter (Q2) of 2011.

Like Android, Apple’s iOS experienced slight quarterly gain rising to 29% in Q2; however, the BlackBerry OS share fell to 11%, as Windows Phone 7, Windows Mobile, and webOS held steady at less than 5% of the market each.

“Google’s acquisition of Motorola shifts the balance of power in the handset-patent conflict between Google and its operating system competitors,” says Ross Rubin, executive director of industry analysis for NPD. “Android’s momentum has made for a large pie that is attractive to Motorola’s Android rivals, even if they must compete with their operating system developer.”

Motorola’s overall mobile phone market share declined three percentage points, from 12% in Q2 2010 to 9% in Q2 2011. The company’s share of the smartphone market also declined from 15% to 12%. Motorola’s year-over-year unit share of Android OS sales halved from 44% in Q2 of last year to 22% in Q2 of 2011, as Samsung and LG both experienced substantial gains.

“Much as it did in the feature phone market in the RAZR era, Motorola is experiencing increased competition from Samsung and LG in the smartphone market,” Rubin saysd. “Closer ties to the heart of Android can help inspire new paths to differentiation.”

Beyond the four largest national carriers, Motorola can also make up ground in the rapidly growing pre-paid smartphone market. Based on the latest information from NPD’s “Mobile Phone Track,” one in five new handsets acquired in Q2 was on a prepaid plan, and carriers offering prepaid mobile phones continued to grow their smartphone portfolios. In Q2 2010 just 8% of prepaid phones were smartphones, but in Q2 2011 that number jumped to 22%.

“Android is also leading the charge in the rapidly growing prepaid smartphone market,” Rubin said. “This was once a key segment for Motorola that the company has an opportunity to reclaim as prepaid carriers build their smartphone portfolios.”

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