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Exchange Rates Force App Store Price Adjustments

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Posted by Greg Mills

When is a dollar not a dollar? It is when you make it overseas. International exchange rates vary and thus there has been some pressure on the price structure of apps and iTunes in international Apple app stores. Apple is very much an international company and they have to watch prices in all the countys they do business in.

Currency and taxes fluctuate and Apple figured it would be a good time to raise prices in countries that have seen national currency valuation drops. By the same token they reduced prices where the national currency has gone up compared to the US Dollar. While apps and music prices have just been adjusted, Apple hardware may be next with price drops on MacBooks of up to $100 in some markets.

Apple Updates Prices Of International iTunes Stores

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