At Digital Innovators’ Summit, Adobe announced it expects to integrate the Medialets mobile advertising platform software developer kit (SDK) with Adobe Content Viewer software in the Enterprise Edition of Adobe Digital Publishing Suite, enabling publishers to “manage and deliver high value, targeted brand advertising inventory in digital publications on tablet devices.”
By implementing Medialets’ full service ad serving platform, Adobe will deliver a complete advertising workflow to help publishers monetize digital publications. Iinitial ad asset creation is authored using Adobe’s industry standard Creative Suite 5 software, advertising inventory management and delivery via Medialets, with final publication delivery and optimization using Digital Publishing Suite.
Publishers will be able to insert a Medialets ad overlay as a placeholder for advertising creative directly within an Adobe InDesign layout using Digital Publishing Suite authoring tools. Publishers and ad agencies who purchase the Enterprise Edition of Digital Publishing Suite, and who are also Medialets customers, will then be able to deploy rich media creative into the advertising overlay using the Medialets ad platform, allowing targeted ad serving based on ad scheduling, geolocation and other factors — as well as seamless ad delivery whether or not the device is connected to a network, says David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe. Additional info on Digital Publishing Suite is available at http://www.adobe.com/digitalpublishing .