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Ace Metrix Ad-of-the-Week: ‘iPad is Amazing’ from Apple


Ace Metrix, which studies television advertising effectiveness, has announced the Ad-of-the-Week for the week ending Dec. 7, 2010. The “iPad is Amazing” ad from Apple registered the top overall weekly Ace Score with a score of 630, out of a possible 950.

The new spot dons the same successful theme as prior high scoring iPad spots and showcases even more ways to leverage the device, like hooking up your iPad to the television. The spot is a hit with the 16-20 year old crowd, scoring over 70 points above norm for that demographic.

The Ad-of-the-Week designates the highest scoring new ad of the week by Ace Score, a patent-pending measure of advertising creative effectiveness. Apple continues to deliver creative that both creates and leverages desire for their products; “desire” scores were above norm for all demo groups,” says Peter Daboll, chief executive of Ace Metrix.

Over a quarter of verbatim responses “want” the iPad and more than half of those folks “REALLY” want it. Not surprisingly, Apple has scored another high scoring iPad ad.
To view the ad, please click here: .

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