The Rutgers Mini MBA Program (http://www.cmd.rutgers.edu/index.html?utm_source=BW&utm_medium=pr&utm_content=1&utm_campaign=social) is offering an accelerated Social Media Marketing Course from Dec. 6-10, on the Piscataway, New Jersey campus. All of the students enrolling in the course will receive iPads.
This Social Media Certificate Program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. iPads will be an integral part of the 10-session Rutgers Mini MBA Program, which provides new career skills in a field that is defined by social media technology and change, says Eric Greenberg, the Faculty Chair of the Mini-MBA: Social Media Program at the Center for Management Development (CMD).
The cost of the Social Media Certificate Program is US$4,995, which includes all instructional materials on a pre-loaded iPad and fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. The course is limited to 30 students. Space at local hotels will be available for those requiring overnight accommodations, including international participants. A 12-week program (one evening per week) will be held on Tuesdays, from 6 to 9 p.m. starting in February 2011.
The 30-hour Social Media Marketing Course includes the following module topics: Social Media Strategy, Understand Social Network Dynamics & the Power of Influencers, Consumer Behavior Drivers of Social Media, The Art & Science of Blogging for Business, Videos & Social Media, Mobile Apps and Location Based Marketing for Social Media, Measuring & Tracking Social Media ROI, B2B Meets Social Media: High-Impact Strategies, Benefits and Audiences, and Integrating Social Media & Digital.
The Rutgers Mini-MBA program is designed for executives or professionals working in marketing, advertising, branding, communications, or sales as well as individuals seeking to use social media to further their careers. Participants receive a certificate at the completion of the course and those passing an optional exam earn three credits toward a full-time MBA degree. An undergraduate degree is the only requirement for enrolling in the program.