Greg's bite: Apple TV, iOS developers, the Stuxnet Worm
TweetFollow Us on Twitter

Greg's bite: Apple TV, iOS developers, the Stuxnet Worm

By Greg Mills

Today there are a number of interesting issues in Apple news. The Apple TV is being sliced, diced and analyzed.  

"iFixIt" and others quickly took their new Apple TV device apart and posted pictures of the internal parts. I have not found a list of parts norApple's part costs and assembly estimate, but as with the original AppleTV there may not be much profit in them. It is very common for companies selling video content delivery devices to sell them at a loss to get their "box" in our living rooms. They bet on the long-term profit of selling content and are willing to take a hit on the device up front. My Apple TV device is on the way from China and as of this morning is at the FedEx facility in Anchorage, Alaska.  

A classic example of this marketing approach is the Sony Playstation 3. It was estimated Sony took up to an US$200 loss on each early version of that game console they sold. They were betting the fees they collected on each and every game disk sold from that time forward, would more than pay them back. Thus, while Apple won't be likely to help their bottom line with sales of the hardware element of the Apple TV system, they are launching, the 30 cents they make on each TV show you watch will add up. If the 30% revenue for Apple holds on renting movies at $5 a pop, Apple will gross $1.50 on each movie you stream from them.  

The Apple TV has the same Apple chip as the iPad and holds 8GB of Flash ram. It has a space for a second chip to upgrade the Apple TV to 16GB of Flash ram.  It looks like the additional memory will just plug into the board. The power supply is in the box instead of having a transformer on the cord, which is nice. The 8GB of Ram allows for the operating system and up to two movies to be held in memory. However, the concept is to stream what you want to see from the new Apple server farm going on line soon on the east coast.   

Streaming video content is certainly the wave of the future. We are a society that expects instant gratification. NetFlix has made the business decision to not add any more physical disk processing facilities to the 56 now in operation. They are concentrating on adding more streaming capacity. The list of well-funded companies getting into streaming content to end users is growing quickly. Apple, NetFlix, Amazon, Google, YouTube and a number of others are developing go-to-market plans for streaming content. Right now NetFlix, Google and Apple seem the most likely to be the big guns down stream a few years.  

In other news, App developers are much happier with the Apple App Store than with the Google Android Store for reasons not all related to money. As I explained in previous articles, a big problem is that piracy of Apps is almost a given in the Android Store and almost nil in the Apple App Store. If it is about the same amount of work to develop an app on either platform, one would tend to favor the platform that paid the most money for the effort expended.  

A survey of app developers was made and, as I predicted, Apple came out on top by a wide margin. Open-First (http://www.Open-First.com) surveyed 110 developers who have posted apps on both the Apple and Android App Stores. Apple came out on top by a wide margin. Half of the app developers felt they made more money from the Apple Store than they expected.

The complaints on the Android side of the market also related to problems customers had finding their apps and the money that actually came in from that venue. While it is hard to ignore the Android market share of phones out there, the problem is widespread piracy of apps, which hurts the platform. Another problem is that there are so many lousy apps in the Android Store the quality apps are hard to find. This is going to get worse at the hobby app situation goes mainstream when the drag and drop app inventor program, now in beta, goes on-line from Google. As I have indicated before, Apple must release an Apple App Drag and Drop Program for "hobby apps" to be mainstream.  

Finally, the Stuxnet Worm has set the nuclear reactor back a few months, at least in going on-line. While Iran has not admitted publicly that there is a problem, the announcement that the reactor will not go on-line until next year says much more than the denials from the Islamic Revolution's top management. The worm has shown resistance to being deleted, and new versions are showing up indicating the attack is an ongoing thing and not a one off trick.   

A large number of the centrifuges that concentrate plutonium are also down for reasons the Iranians won't release. Sort of a perfect storm of tech sabotage, so well designed it scares the bejeebies out security experts. The sale of Depends undergarments has surged since the Stuxnet Worm has been fully appreciated. The daunting task ahead is to secure the Untied States and the rest of the civilized world from similar attacks on our industrial systems. When you tell a nuclear reactor to open a cooling valve, it is really a problem when the computer tells you the valve was opened while secretly closing it. That's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would... | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has... | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is... | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels. Features... | Read more »
Doodle God Griddlers (Games)
Doodle God Griddlers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Crusader Kings: Chronicles (Games)
Crusader Kings: Chronicles 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Crusader Kings: Chronicles is an interactive text based game that puts you in the shoes of Guy de Rose as you make... | Read more »
Roads of Rome: New Generation (Games)
Roads of Rome: New Generation 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

Charitybuzz Set to Auction Unique Apple-1 Com...
Offering an opportunity to own the computer that sparked a revolution, on Monday, July 25, leading online charity auction platform Charitybuzz will auction what is claimed to be the world’s most... Read more
MacBook Airs on sale for up to $150 off MSRP
Amazon has 11″ and 13″ MacBook Airs on sale for up to $150 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $899.99 $100 off MSRP - 13″ 1.6GHz/256GB... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Apple iPad Pro Sales Far Outpacing Microsoft...
A report on Appleinsider notes that despite Microsoft Surface tablet PC sales growing by 9 percent year over year, revenues remained below $1 billion, and are down sequentially from the $1.1 billion... Read more
DEVONthink 2.9 Features Ultra-fast, Robust, A...
DEVONthink 2.9 allows users to keep databases synchronized using many means of transport. It transmits them between Macs on the local network or stores them in a syncable form on removable hard... Read more
12-inch WiFi Apple iPad Pros on sale for up t...
B&H Photo has 12″ WiFi iPad Pros on sale for up to $100 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50 off MSRP - 12″... Read more
Apple refurbished 15-inch Retina MacBook Pros...
Apple has Certified Refurbished 2015 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2... Read more
Apple refurbished Mac minis available for up...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
Apple Mac Sales Finally Colliding With ‘Innov...
After successfully swimming against a tide of diminishing PC sales through 2014 and 2015, it appears that Apple has finally stopped defying gravity and is running up against the unwritten “innovate... Read more

Jobs Board

*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Professional Learning Specialist - A...
Job Summary The Apple Professional Learning Specialist is a full-time position for one year with Apple in the Phoenix, AZ area. This position requires a high Read more
*Apple* Picker - Apple Hill Orchard (United...
Apple Hill Orchard, Co. Rte. 21,Whitehall, NY 9/7/16-10/228/16. Pick fresh market or processing apples Productivity of 60 boxes and 80 boxes processing fruit per Read more
*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.