MicroStrategy, a business intelligence software maker, has deployed 1,100 iPads to executives and sales personnel to conduct critical job-related tasks. The company said it expects 700 more iPads to be deployed soon, reports “Computerworld” (http://www.computerworld.com/s/article/9184419/BI_firm_takes_iPads_over_laptops_?source=rss_news).
MicroStrategy is one of the largest business users of iPads to go public about its deployment, the article adds. Most other businesses that have talked about iPad use have around 100 users.
MicroStrategy said it is using some applications that can run on both the iPad and the iPhone, while others are designed to fully take advantage of the larger 9.7-inch iPad touch screen. For example, some of the latter applications help sales personnel easily show off videos or live demonstrations to customers during face-to-face meetings, Mark LaRow, senior vice president of products, told “Computerworld.”