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Nike unveils Nike+ GPS app

Building upon its growing array of digital training tools for athletes, Nike has announced the availability of its US$1.99 Nike+ GPS App on the Apple App Store. The app is engineered to operate between GPS and an accelerometer for an accurate, motivating and entertaining runner’s tool, according to Stefan Olander, vice president, Nike Digital Sport.
The new Nike+ GPS App allows runners to use their iPhone to visually map every run while tracking pace, distance, time and calories-burned as well as stay motivated with instant feedback during and after each run from athletes like Paula Radcliffe and Lance Armstrong, and comedian Tracy Morgan, he adds. The app also connects runners around the world or just down the street through http://www.nikeplus.com, the largest running community in the world with more than 3 million members.

From indoor to outdoor, track to treadmill, this new app combines the power of GPS technology with an accelerometer to map and track a run from anywhere. Even if the GPS signal is not available, the accelerometer will allow the user to continue to track pace, distance, time and calories-burned.

GPS technology allows runners to keep track of all their routes including a breakdown of pace and distance at different points during a run. Runners can even tap the screen during a run to see their current location.

The “Challenge Me” feature allows runners to challenge themselves to run farther, faster, or longer than a previous run already logged. The app will also track run history to be able to personalize challenges.

Runners can wirelessly connect with http://www.nikeplus.com after each run to instantly save the run and share it with friends via the site, Twitter, or Facebook. In addition, they can view their progress on goals, participate in running challenges and download coaching programs.

With the app, Runners receive motivating messages from top athletes and celebrities when specific customized goals are achieved, challenges are won, or when a personal best is achieved. Runners can also tap the iPhone screen to receive in-run feedback.

The Nike+ GPS App is compatible with the iPhone and iPod touch although the app will function only through accelerometer technology on the iPod touch.

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