Greg's bite: my thoughts on the Apple TV
TweetFollow Us on Twitter

Greg's bite: my thoughts on the Apple TV

By Greg Mills

In preparing this article, I have come to view Apple TV/Netflix as not a replacement for Dish but as a cheap "pay for view" movie channel option to replace a satellite channel I am currently subscribed to.

I am going to drop one movie channel (US$12 a month) to pay for a subscription to NetFlix ($8.99 + $2.00 for HD). That revelation allowed me to make a personal decision to go ahead and buy the Apple TV device and subscribe to NetFlix. Here is my take on this.

As was anticipate by many in the Apple fan base, Steve Jobs recently announced a new and improved version of Apple TV last week. The new device is much smaller and more powerful than the previous version, but still does not support full 1080HD. It steams up to 720p video from either Wi-Fi or ethernet, so connecting it to the web is easy.  

You can stream content from a computer through Wi-Fi to the AppleTV box or directly connect the Apple TV box to the web, through Ethernet.  You can get content from Apple, NetFlix or other internet sources like YouTube, which plays the content on your HDTV though a HDMI connection on the back of the Apple TV box.  So far, so good.

What I don't like about the current version of Apple TV is most of what I didn't like from earlier versions of the same device. It does not support full 1080HD and isn't a replacement for my Dish DVR. In my mind Apple TV ought to be a DVR -- and it just isn't.

At the end of the day, consumers will find the best deal and the numbers don't add up for me to drop Dish entirely and go to Apple TV as a full replacement for Dish, no matter how big a fan I am of Apple. The notion of having to pay 99 cents for free TV episodes is nuts. I can use my Dish DVR (which, by the way is awesome) to save TV shows for later viewing at no additional cost. Apple is not competing with that content value model compared to cable or satellite TV.  The notion that people aren't going to freely spend 99 cents a pop to view free content, which is easily available from other sources, at a low monthly flat rate, is a concept billionaires can't quite relate to. 

I pay Dish around $65 per month to watch any of 200 channels anytime I want for as long as I want, without an extra charge, unless I download a recent pay for view move. For that money I also get HBO and the Stars movie channels. If we figure only four weeks per month for easy math, that would get me a $16.25 a week budget if we cut Dish loose and went with Apple TV.  At $3.99 to rent a movie which I can only see during the 24 hours I begin to watch it, that gives me four movies a week with 25 cents left of my budget. At 99 cents per TV show we could watch two one-hour programs per night, if they are carried by iTunes -- and all of the networks aren't yet on board. However, I figure they will be Jobbed into going along with Apple sometime soon. 

TV shows will not all be on NetFlix until DVDs of those TV shows are available. This is normally done after the end of a season. Consider that NetFlix is sort of like an electronic BlockBuster where you can get content only if it is already out a DVD. There is a reason BlockBuster is going broke: their business model of consumers going out and renting and then returning a DVD disk or VHS tape is being replaced by downloading content over broadband.  BlockBuster was way too slow to change and unable to make the nimble transformation reflect the newer business model. You can't get out of a five-year lease on a storefront converted into a BlockBuster outlet just because your business model has gone out of style. Try telling a landlord that to get out of your lease.

I decided to buy an Apple TV device and get over the Netflix pop-under anger I harbor due to their sneaky web advertising that defeats my Safari pop-up blocker and subscribe to Netflix.  I don't think Netflix or even Apple's new server farm will replace the basic cable/satellite TV offerings that are absolutely unlimited and provide so many TV channels. But, they will offer me a good price on a pay for view option.  

What I finally figured out, after talking with both Dish and Netflix, is that one might consider Netflix downloaded over Apple TV as a better movie channel, where everything you download is like pay for view but "all you can eat" at a low fixed monthly price. I invested in an AppleTV device and will drop Starz to pay for my monthly NetFlix subscription and see how it plays out.  I will admit sometimes there is nothing good we have not already seen on the cable movie channels, so we can augment that with the new AppleTV/NetFlix channel.

Ok Steve, you win. What else do you have up your sleeve? I will bet my new Apple TV Apple buys or puts NetFlix out of business by this date next year. Any takers? The NetFlix market cap is about six billion dollars so Apple could snap them up and, in one stroke, make the new server farm profitable. On the other hand, Apple might just out flex NetFlix and run them out of business.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »
Wildfulness - Unwind in nature and calm...
Wildfulness - Unwind in nature and calm your mind with nature sounds and illustrations 1.0 Device: iOS Universal Category: Healthcare & Fitness Price: $1.99, Version: 1.0 (iTunes) Description: Spending time in nature helps you to... | Read more »
Dr. Panda Racers (Education)
Dr. Panda Racers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: STEP ON THE GAS, RACE AND WIN!Fasten your seat belts and get ready to race! Speed your way to the finish line while doing... | Read more »
ROMANCING SAGA 2 (Games)
ROMANCING SAGA 2 1.0.0 Device: iOS Universal Category: Games Price: $17.99, Version: 1.0.0 (iTunes) Description: Romancing SaGa 2, originally released only in Japan in 1993, has been completely remastered and now receives its first... | Read more »
WRIO Keyboard (Utilities)
WRIO Keyboard 1.0 Device: iOS iPhone Category: Utilities Price: $2.99, Version: 1.0 (iTunes) Description: 40% OFF DURING LIMITED INTRODUCTORY OFFER | Read more »
Hatoful Boyfriend (Games)
Hatoful Boyfriend 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The hit PC game that everybirdie loves has now migrated to your mobile device! Now you are free to explore the wonders of St... | Read more »
Warp Shift (Games)
Warp Shift 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: [ CHECK YOUR HARDWARE: Warp Shift does NOT run on iPhone 4, iPad 1 and iPod touch 4G or older devices! It requires at least iOS8... | Read more »
Lifeline: Whiteout (Games)
Lifeline: Whiteout 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: Alone in a frozen wasteland with no memory of how he got there, a lost adventurer’s only hope is his last line of... | Read more »
Castles of Mad King Ludwig (Games)
Castles of Mad King Ludwig 1.0.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0.1 (iTunes) Description: | Read more »
How to command and conquer in Raid HQ
Raid HQ is a satisfyingly deep base building game with over-the-top macho action and explosions. This little free to play bundle gives you a lot to do from managing a squad to building the most powerful base you possibly can. [Read more] | Read more »

Price Scanner via MacPrices.net

Kanex Introduces GoPower USB-C Rechargeable B...
Kanex has announced its GoPower USB-C portable battery for the USB-C MacBook, featuring the new industry standard connector and cable used for connectivity and power. Providing users with a new... Read more
Convertible and Detachable Devices Winning Ov...
According to the latest figures published by International Data Corporation (IDC), Western European shipments of ultraslim convertibles and detachables posted positive growth (44.7%) to account for... Read more
New MacBook Pros And Will MacBook Air Be Upgr...
With my mid-2013 13-inch MacBook Air closing on its third anniversary come November, I’m in system upgrade mode. Actually the Haswell CPU equipped Air is still doing a fine job, but my good wife is... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Textkraft Professional Becomes A Mobile Produ...
The new update 4.1 of Textkraft Professional for the iPad comes with many new and updated features that will be particularly of interest to self-publishers of e-books. Highlights include import and... Read more
SnipNotes 2.0 – Intelligent note-taking for i...
Indie software developer Felix Lisczyk has announced the release and immediate availability of SnipNotes 2.0, the next major version of his productivity app for iOS devices and Apple Watch.... Read more
Pitch Clock – The Entrepreneur’s Wingman Laun...
Grand Rapids, Michigan based Skunk Tank has announced the release and immediate availability of Pitch Clock – The Entrepreneur’s Wingman 1.1, the company’s new business app available exclusively on... Read more
13-inch 2.9GHz Retina MacBook Pro on sale for...
B&H Photo has the 13″ 2.9GHz Retina MacBook Pro (model #MF841LL/A) on sale for $1599 including free shipping plus NY tax only. Their price is $200 off MSRP. Amazon also has the 13″ 3.9GHz Retina... Read more

Jobs Board

Editor, *Apple* News - APPLE (United States...
Job Summary The Apple News team is looking for a passionate and knowledgeable editor with experience covering entertainment/pop culture and experience running social Read more
*Apple* Nissan Service Technicians - Apple A...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
ISCS *Apple* ID Site Support Engineer - APP...
…position, we are looking for an individual who has experience supporting customers with Apple ID issues and enjoys this area of support. This person should be Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
*Apple* Support Technician II - Worldventure...
…global, fast growing member based travel company, is currently sourcing for an Apple Support Technician II to be based in our Plano headquarters. WorldVentures is Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.