Greg's bite: can the iPad save journalism?
TweetFollow Us on Twitter

Greg's bite: can the iPad save journalism?

By Greg Mills

Frankly, the blunt answer is yes, but not necessarily in its current business model -- and many publishers will not make the transition. I laughed when I saw where some well known national magazines launched an app and were charging US$5 an issue for an electronic version of a print magazine you can subscribe to for $8 per year -- for 12 full color magazines delivered to your door.  

People are not stupid;at least most of us are not that stupid. Perhaps as a novelty, one might spend $5 on one electronic magazine, just to see what it is like. A thriving business model requires a long term willingness for consumers to buy a product. Gouging will not work long term. 

Advantages of electronic publishing are cost related.  If that cost advantage is not passed on to the electronic consumer, the electronic magazine product will not sell. While the cost of publishing a paper magazine varies according to circulation, at least half the cost of an annual magazine subscription is typically spent on paper, printing and mailing.  

Advertising is the way most magazines gain half their income. Assuming advertising still works in digital magazines (we know it does), the cost of an annual subscription on line should still be less than half what an annual subscription costs for the paper and snail mail version.  It is not reasonable to consider that all the costs for physical printing and postage fees should become pure profit for on-line publishers. Electronic magazines should be sold for half to one third the annual paper subscription fee and they would get the volume they need to survive.

Newspapers and magazines are calculating what the impact of selling their publications on-line would make on their current paper business and are scared spit-less. The shake-out of paper publishers in the form of books, magazines and newspapers is only just beginning. To a large extent, the Internet and computers have reduce already paper usage considerably. Consider email, as a paper saving method compared to letters, spam as opposed to junk mail, on-line books as opposed to paperbacks, and on-line newspapers as opposed to your current new paper.    

It will become easier and easier to launch publications of all sorts on-line, and the competition will drive a lot of publishing firms out of business in the short term. Revolution is painful, but it forces adjustments that must be made. Subsidization by the government to preserve the existing paper publishing system will only exacerbate the situation.  

The consumer must come around to paying for content. That will be accomplished by giving us a break. If a paper version of a magazine was $8 a year, would I pay $3 per year to get an on-line version? Yes, I think I would pay the $3 under that scenario. Would I pay $60 for an on-line subscription? Get real. 

Beyond the "green" implications of not cutting down trees to print books, magazines and newspapers, the speed and ease of distribution is breathtaking when you go on-line. Paperless publishing will create more opportunities than it does casualties, in the long term. Many of those in power in the publishing world now are going to hold off going on-line as long as possible.  When the $5 per on line magazine model fails the existing paper publishers will try to declare the entire electronic publishing concept flawed. The issues are price and volume, not the efficacy of electronic publishing, per se. We see this playing out now, as publishers struggle with these issues

If I were to turn in a proverb creator, I would say, "Those who stand too long in the road of progress will be run over."  
  
(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

X Lossless Decoder 20141129a - Encode, t...
X Lossless Decoder (XLD) is a tool for OS X that is able to decode/convert/play various 'lossless' audio files. The supported audio files can be split into some tracks with cue sheet when decoding... Read more
Mariner Write 3.9.4 - Light-weight and s...
Mariner Write is your Mac OS go-to word processing tool! Professional writer, educator or student, Write has all the functionality you need for that important letter, technical paper or research... Read more
Google Chrome 45.0.2454.85 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Apple Pro Video Formats 2.0.2 - Updates...
Apple Pro Video Formats brings updates to Apple's professional-level codes for Final Cut Pro X, Motion 5, and Compressor 4. Version 2.0.2: Includes support for the following professional video codecs... Read more
Apple Final Cut Pro X 10.2.2 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Apple Compressor 4.2.1 - Adds power and...
Compressor adds power and flexibility to Final Cut Pro X export. Customize output settings, work faster with distributed encoding, and tap into a comprehensive set of delivery features. Powerful... Read more
Apple Motion 5.2.2 - Create and customiz...
Apple Motion is designed for video editors, Motion 5 lets you customize Final Cut Pro titles, transitions, and effects. Or create your own dazzling animations in 2D or 3D space, with real-time... Read more
Posterino 3.2.2 - Create posters, collag...
Posterino offers enhanced customization and flexibility including a variety of new, stylish templates featuring grids of identical or odd-sized image boxes. You can customize the size and shape of... Read more
A Better Finder Rename 10.00b1 - File, p...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
CrossOver 14.1.6 - Run Windows apps on y...
CrossOver can get your Windows productivity applications and PC games up and running on your Mac quickly and easily. CrossOver runs the Windows software that you need on Mac at home, in the office,... Read more

Spirit Hunter is an Upcoming Collectible...
Boomlagoon, the team behind hybrid CCG/runner Monsu, has announced their newest project: a collectible card game/action RPG named Spirit Hunter. [Read more] | Read more »
Zen Brush 2 (Entertainment)
Zen Brush 2 1.0 Device: iOS Universal Category: Entertainment Price: $2.99, Version: 1.0 (iTunes) Description: Zen Brush 2 is a drawing app focused on the strong yet beautiful feel of the East Asian ink brush. | Read more »
NetNewsWire (News)
NetNewsWire 4.0.0 Device: iOS iPhone Category: News Price: $3.99, Version: 4.0.0 (iTunes) Description: Follow the Web NetNewsWire 4, completely written from the ground up for iPhone. NetNewsWire is the best way to keep up with the... | Read more »
Huzzah! Farming Simulator 16 Supports Cl...
As though it weren't difficult enough to resist the siren call of Farming Simulator 16, now it's been updated with cloud saves - so you can jump between devices without missing any of that precious crop-harvesting time. [Read more] | Read more »
Don't Starve: Pocket Edition Finall...
I've made no effort to hide my enjoyment of Don't Starve: Pocket Edition, but I will admit I was a tiny bit disappointed that it was only available for the iPad. Well nuts to that, because Klei Entertainment has made it universal! [Read more] | Read more »
Goat Simulator Wasn't Enough? Then...
If you just didn't get enough goat in Goat Simulator - or if you've been wanting to play a simulated MMO as a microwave - then you're in luck! Goat Simulator MMO Simulator is out now, and it's a game about simulated goats in simulated MMOs. Plus... | Read more »
You Can Play Madfinger Games' Unkil...
Madfinger Games - probably best known for the Dead Trigger series - has officially launched their newest zombie shooter (that isn't called Dead Trigger), named Unkilled. [Read more] | Read more »
KORG iELECTRIBE for iPhone (Music)
KORG iELECTRIBE for iPhone 1.0.1 Device: iOS iPhone Category: Music Price: $9.99, Version: 1.0.1 (iTunes) Description: ** 50% OFF Special Launch Sale - For a Limited Time **The ELECTRIBE reborn in an even smaller form A full-fledged... | Read more »
Toca Life: City Just Got a Bunch of New...
Toca Life: City is Toca Boca's most popular app (number 1 in 47 different countries, apparently), and it's just had an update that adds a bunch of new content. [Read more] | Read more »
My Country 3D is More About Cities than...
My Country 3D is an upcoming city builder from Game Insight that looks pretty decent - although the name seems a tad out of whack for a city builder. Ah well, it is what it is. [Read more] | Read more »

Price Scanner via MacPrices.net

DEVONthink and Co. 40% Off For Students And E...
Students and teachers are either preparing for the new semester or are already back in school. And the better organized they are the easier it is for them to concentrate on what’s really important:... Read more
Labor Day Weekend Sale: MacBook Air for up to...
Best Buy has MacBook Airs on sale for up to $150 off MSRP on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-... Read more
BassJump Subwoofer for MacBook Refreshed...
Twelve South has released a software update for BassJump, their portable subwoofer for Macbook. BassJump 3.0 has a radically redesigned interface, and the software refresh makes the BassJump... Read more
Near-Office Input Functionality Virtually Any...
Today Logitech introduced the Logitech K380 Multi-Device Bluetooth Keyboard and the Logitech M535 Bluetooth Mouse, giving users the freedom to work on any device, most anywhere. According to... Read more
College Student Deals: Additional $100 off Ma...
Take an additional $100 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through September 4, 2015. Anyone with a valid .EDU email address can take... Read more
2.8GHz Mac mini available for $988, includes...
Adorama has the 2.8GHz Mac mini available for $988, $11 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Will You Buy An iPad Pro? – The ‘Book Mystiqu...
It looks like we may not have to wait much longer to see what finally materializes as a new, larger-panel iPad (Pro/Plus?) Usually reliable Apple product prognosticator KGI Securities analyst Ming-... Read more
eFileCabinet Announces SMB Document Managemen...
Electronic document management (EDM) eFileCabinet, Inc., a hosted solutions provider for small to medium businesses, has announced that its SecureDrawer and eFileCabinet Online services will be... Read more
WaterField Designs Unveils American-Made, All...
San Francisco’s WaterField Designs today unveiled their all-leather Cozmo 2.0 — an elegant attach laptop bag with carefully-designed features to suit any business environment. The Cozmo 2.0 is... Read more
Apple’s 2015 Back to School promotion: Free B...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Content Partner Engineer - *Apple* TV - App...
**Job Summary** The Apple TV team is looking for an experienced engineer with a passion for delivering first in class home entertainment solutions. The candidate will Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
*Apple* Retail - Multiple Customer Support P...
Job Description: Customer Support Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.