Greg's bite: regarding the iTV rumor in iPhone size package
TweetFollow Us on Twitter

Greg's bite: regarding the iTV rumor in iPhone size package

by Greg Mills

With bits of information the Mac rumor mill conjures up both interesting and unlikely product ideas. Historically, Apple can be expected to repeat product concepts over time and improve them as technology allows. We can know what Apple has been thinking recently by what it has shown us in the past.

Consider that the Newton was a forerunner of the iPhone, iPod and iPad. The Newton was ahead of its time and not supported by the modern parts we see today. In many respects, it is sort of like the helicopter, which was invented by Leonardo Da Vinci 400 years before the internal combustion engine, which was required to actually make it fly. Sometimes ideas are too far ahead of the general development of technology and thus can't be done in their day. But given time ...

To an extent, the Apple TV suffers from the "ahead of it's time" syndrome. Internet pass-through speeds have been a bottleneck, but that's getting better. Remember when the term WWW was understood as World Wide Wait? Now we expect fast Internet in which the information comes in a what was considered blinding speed on a few years ago. The FCC is pushing for really high speeds everywhere sooner than later. You can be sure Apple is watching the developments closely.

The high definition interface, 1080p is the current gold standard for HDTV displays. There are lesser formats that still offer digital video but a half the density of the higher standard, but at half the data required. The lesser standard was considered a compromise that offered really good pictures but still downloaded in a reasonable period. Apple TV uses the lesser standard and doesn't have a decent DVR control system to manage the home video, across the board. A lot of us Apple folks are holding off purchasing an Apple TV, anticipating further development and full HDTV and DVR functions.

Personally, I hate the controller clutter around the TV. We have a TV controller, a sound controller. a Dish Network DVR controller and a Sony Playstation controller. Ask "Has anyone seen the remote?" and the answer is "Which one?"

Apple is secretive for very good reasons, so we can only speculate on what the next "one last thing" might be. Killing off Microsoft, while it has its pants down by offering OS X for any PC or stealing NetFlix's bacon sound dramatic enough to solicit the recent, cryptic comment, "you won't be disappointed," from Steve Jobs.

Imagine a box the size of an iPhone that amounts to an ethernet modem with HDMI ports. With a remote that operates on BlueTooth or controlled by an iPad, iPhone, iPod touch or Mac over WiFi. Then imagine just about every movie or TV show that has ever been shot mounted on servers at the new server farm Apple is building. Short sell Blockbuster and NetFlix.

Combine the hardware explained above with software only Apple can produce that runs on anything Apple and perhaps even on a PC that would allow you to search and play back over the internet any content you want in full HD. Store it with a USB hard drive hooked up to the new Apple TV modem for future viewing or see it as it comes in, buffered to allow your system to store the data stream a few minutes ahead of the TV display. Now you have something really neat. Next, imagine a monthly cost that is cheaper than cable TV, Dish or other content providers, and you have a market that would interest Apple.

If you consider the lousy service, high cost and customer dissatisfaction of cable and satellite TV suppliers, you have the sort of situation Apple looks for. A well established market with enough money in it to make the bank account sing, technology that can be leapfrogged by thinking different and industry wide software that sucks, that can be replaced by Apple's software eye candy, is the combination of factors that make Mr. Jobs lose sleep.

The numbers are awful when one considers customer satisfaction with current TV content suppliers. can recall numerous spats I had with DirecTV before I dumped them and burned their boxes with glee. I also recall the crappy software TimeWarner provides on its DVR. Apple could fix all that.

The final piece of the puzzle is games. Could Apple get serious about providing games for HDTV? As always, there are a lot more questions than answers, and we will have to wait for the next "one last thing" announcement. Despite the recent roll-out of the iPad, Apple is big enough to have more than one blockbuster product in the final states of development. My money is on the "hobby" Apple TV being taken seriously at last -- tiny footprint or not.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)


 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Parallels Desktop 10.2.0 - Run Windows a...
Parallels Desktop is simply the world's bestselling, top-rated, and most trusted solution for running Windows applications on your Mac. With Parallels Desktop for Mac, you can seamlessly run both... Read more
LaunchBar 6.2 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Firefox 37.0 - Fast, safe Web browser. (...
Firefox offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and casual... Read more
Arq 4.11 - Online backup to Google Drive...
Arq is super-easy online backup for the Mac. Back up to your own Google Drive storage (15GB free storage), your own Amazon Glacier ($.01/GB per month storage) or S3, or any SFTP server. Arq backs up... Read more
MacFamilyTree 7.3.4 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Yummy FTP 1.10.2 - FTP/SFTP/FTPS client...
Yummy FTP is an FTP + SFTP + FTPS file transfer client which focuses on speed, reliability and productivity. Whether you need to transfer a few files or a few thousand, schedule automatic backups, or... Read more
VueScan 9.5.08 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Iridient Developer 3.0.1 - Powerful imag...
Iridient Developer (was RAW Developer) is a powerful image conversion application designed specifically for OS X. Iridient Developer gives advanced photographers total control over every aspect of... Read more
Monodraw 0.8.4.1 - Powerful ASCII art ed...
Monodraw allows you to easily create text-based art (like diagrams, layouts, flow charts) and visually represent algorithms, data structures, binary formats and more. Because it's all just text, it... Read more
Air Video Server HD 2.1.0 - Stream video...
Air Video Server HD streams videos instantly from your computer on your iPhone, iPad, iPod touch or Apple TV. No need to worry about converting or transferring files. We took everything that was... Read more

Marvel Mighty Heroes, the Ultimate Marve...
DeNA and Marvel Entertainment have brought us a new action-packed brawler: Marvel Mighty Heroes. You can play with up to four of your friends as you favorite marvel heroes like Iron Man, Thor, Spider-Man, Captain America, Star-Lord, Hulk, and... | Read more »
Take Note - The Jot Script 2 Evernote Ed...
Adonit's Jot Script 2 sylus has an all-new edition that's meant to be Evernote's BFF. The sylus has been redesigned to work better with iPads and give you faster stroke tracking, smoother line rendering, and better tip-to-line accuracy. | Read more »
INFINIT Lets Mobile Users Send Files of...
Infinit  is a file sharing app that ignores file size limits. It maintains the original quality of your photos and videos so you can be sure they look awesome after sending. You can move entire albums of photos or full HD films from your iPhone to... | Read more »
Serious Sam Double D Developer is Making...
There's nothing like the thrill of watching a horse race, especially when the horses are drunk.  | Read more »
2K Announces WWE 2K, Mobile's First...
It seems like this month has been pretty big for wrestling. First Wrestlemania, then 2K has announces that they're releasing  WWE 2K for iOS. It's a simulation-based WWE game where you'll get to play with several WWE superstars such as John Cena, ... | Read more »
How the Apple Watch Could Change the Fac...
The Apple Watch is still a ways out, but my previous musings on the wearable’s various features got me thinking: what might it be like a year after launch? Two years? Five years? What if it becomes a symbiotic part of the iOS framework to the point... | Read more »
You Can Start Challenging Your Friends t...
Last year we reported that Sebastian Gosztyla's new game, Dual, was theorized to be released sometime during the summer of 2014. Sadly that did not become a reality, but the good news it there is now an official release date. | Read more »
Forgotten Memories : Alternate Realities...
Forgotten Memories : Alternate Realities, from Psychoz Interactive, is planned for release on April 23. The Resident Evil, Silent Hill, and Alone in the Dark inspired horror game puts you in the shoes of Rose Hawkins as she searches for a missing... | Read more »
Pie In The Sky: A Pizza Odyssey (Games)
Pie In The Sky: A Pizza Odyssey 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A game about delivering pizza. In space. | Read more »
Chosen Gives Hopeful Singers, Songwriter...
If YouTube videos and reality TV shows like The Voice have taught us one thing, it’s that there are a lot of people out there who are anxious to show the world their talents. And if they’ve taught us a second thing, it’s that there’s an almost... | Read more »

Price Scanner via MacPrices.net

Will Microsoft’s Surface 3 Give The 12-inch M...
The more I ruminate over the new 12-inch MacBook, the more it occurs that it’s probably going to be more of a cannibalization threat to high-end iPads (including a new 12-inch ‘Pad when/if that... Read more
13-inch 2.4GHz Retina MacBook Pro available f...
MacMall has the 2013 13″ 2.4GHz/128GB Retina MacBook Pro available for $949.99 for a limited time. Shipping is free. Their price is $350 off original MSRP, and it’s the only sub-$1000 new Retina... Read more
Adobe Brings Powerful Layout-Design Capabilit...
Adobe today announced the availability of Adobe Comp CC, a free iPad app that enables rapid creation of layout concepts for mobile, Web and print projects. With Comp CC, designers can rough out and... Read more
13-inch 2.6GHz/256GB Retina MacBook Pro avail...
Best Buy has clearance 2014 13″ 2.6GHz/256GB Retina MacBook Pros available for $1199.99 including free shipping. Their price is $300 off original MSRP, and it’s the lowest price for this model.... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
21-inch 1.4GHz iMac on sale for $999, save $1...
Best Buy has the 21″ 1.4GHz iMac on sale for $999.99 on their online store. Choose free shipping or free local store pick up. Price is for online orders only, in-store prices may vary. Their price is... Read more
2.6GHz Mac mini on sale for $649, save $50
Amazon has the 2.6GHz Mac mini on sale for $649.99 including free shipping. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more
Textkraft Professional 3.2 Powerful iPad Text...
Finally it’s springtime, at least theoretically in my neck of the woods, where we’re still navigating canyons between towering snowbanks with temperatures well below freezing in winter weather that... Read more
Apple offering refurbished 27-inch 5K iMacs f...
The Apple Store is offering Apple Certified Refurbished 27″ 3.5GHz 5K iMacs for $2119 including free shipping. Their price is $380 off the price of new models, and it’s the lowest price available for... Read more
16GB iPad mini on sale for $199, save $50
Walmart has 16GB iPad minis (1st generation) available for $199.99 on their online store, including free shipping. Their price is $50 off MSRP. Online orders only. Read more

Jobs Board

DevOps Software Engineer - *Apple* Pay, iOS...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Lead *Apple* Solutions Consultant - Retail...
**Job Summary** Job Summary The Lead ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.