Greg's bite: regarding the iTV rumor in iPhone size package
TweetFollow Us on Twitter

Greg's bite: regarding the iTV rumor in iPhone size package

by Greg Mills

With bits of information the Mac rumor mill conjures up both interesting and unlikely product ideas. Historically, Apple can be expected to repeat product concepts over time and improve them as technology allows. We can know what Apple has been thinking recently by what it has shown us in the past.

Consider that the Newton was a forerunner of the iPhone, iPod and iPad. The Newton was ahead of its time and not supported by the modern parts we see today. In many respects, it is sort of like the helicopter, which was invented by Leonardo Da Vinci 400 years before the internal combustion engine, which was required to actually make it fly. Sometimes ideas are too far ahead of the general development of technology and thus can't be done in their day. But given time ...

To an extent, the Apple TV suffers from the "ahead of it's time" syndrome. Internet pass-through speeds have been a bottleneck, but that's getting better. Remember when the term WWW was understood as World Wide Wait? Now we expect fast Internet in which the information comes in a what was considered blinding speed on a few years ago. The FCC is pushing for really high speeds everywhere sooner than later. You can be sure Apple is watching the developments closely.

The high definition interface, 1080p is the current gold standard for HDTV displays. There are lesser formats that still offer digital video but a half the density of the higher standard, but at half the data required. The lesser standard was considered a compromise that offered really good pictures but still downloaded in a reasonable period. Apple TV uses the lesser standard and doesn't have a decent DVR control system to manage the home video, across the board. A lot of us Apple folks are holding off purchasing an Apple TV, anticipating further development and full HDTV and DVR functions.

Personally, I hate the controller clutter around the TV. We have a TV controller, a sound controller. a Dish Network DVR controller and a Sony Playstation controller. Ask "Has anyone seen the remote?" and the answer is "Which one?"

Apple is secretive for very good reasons, so we can only speculate on what the next "one last thing" might be. Killing off Microsoft, while it has its pants down by offering OS X for any PC or stealing NetFlix's bacon sound dramatic enough to solicit the recent, cryptic comment, "you won't be disappointed," from Steve Jobs.

Imagine a box the size of an iPhone that amounts to an ethernet modem with HDMI ports. With a remote that operates on BlueTooth or controlled by an iPad, iPhone, iPod touch or Mac over WiFi. Then imagine just about every movie or TV show that has ever been shot mounted on servers at the new server farm Apple is building. Short sell Blockbuster and NetFlix.

Combine the hardware explained above with software only Apple can produce that runs on anything Apple and perhaps even on a PC that would allow you to search and play back over the internet any content you want in full HD. Store it with a USB hard drive hooked up to the new Apple TV modem for future viewing or see it as it comes in, buffered to allow your system to store the data stream a few minutes ahead of the TV display. Now you have something really neat. Next, imagine a monthly cost that is cheaper than cable TV, Dish or other content providers, and you have a market that would interest Apple.

If you consider the lousy service, high cost and customer dissatisfaction of cable and satellite TV suppliers, you have the sort of situation Apple looks for. A well established market with enough money in it to make the bank account sing, technology that can be leapfrogged by thinking different and industry wide software that sucks, that can be replaced by Apple's software eye candy, is the combination of factors that make Mr. Jobs lose sleep.

The numbers are awful when one considers customer satisfaction with current TV content suppliers. can recall numerous spats I had with DirecTV before I dumped them and burned their boxes with glee. I also recall the crappy software TimeWarner provides on its DVR. Apple could fix all that.

The final piece of the puzzle is games. Could Apple get serious about providing games for HDTV? As always, there are a lot more questions than answers, and we will have to wait for the next "one last thing" announcement. Despite the recent roll-out of the iPad, Apple is big enough to have more than one blockbuster product in the final states of development. My money is on the "hobby" Apple TV being taken seriously at last -- tiny footprint or not.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)


 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to become the ultimate robot warrior...
Chrono Strike is a delightfully immersive beat ‘em up with a sense of humor (any game with a good Sims reference gets points in my book). [Read more] | Read more »
Tips and tricks to get a higher score in...
Snow Roll is a devilish endless runner very much in the vein of Flappy Bird. It revels in its dastardly level of difficulty, and doesn’t really care how angry you get at it as it knows you’ll keep coming back for more. [Read more] | Read more »
How to win big in Slots Deluxe
Cheating while gambling is illegal and morally wrong, and in some parts of the world it leads to men with names like Vinnie "Six Knuckles" Manchenzo beating you to a pulp in a dark alley. [Read more] | Read more »
How to take over the world in Dictator 2
Running a country isn't easy - especially when you're a dictator who wants to take over the world and crush everyone in your path while you do it. [Read more] | Read more »
Tips and tricks to get a higher score in...
Tank.iois - you guessed it! - another multiplayer arena battler likeAgar.io and Slither.io. It does differentiate itself by putting you in a tiny tank though, so it's not exactly the same. To help you get that all-important high score, we've got a... | Read more »
How to unlock characters in One Tap Tenn...
As the title suggests, One Tap Tennis requires only a single tap to play its particular brand of tennis, and rewards you with a ton of unlockable characters if you perform well. Fortunately for you, we at 148Apps have got a few tips and tricks to... | Read more »
Grab it now: Game Craft’s Legend of War...
The real time strategy game is now available for you to sink your teeth into, through the App Store and Google Play. Combining elements of skill, strategy and empire building, Legend of War is a real gamers’ game. [Read more] | Read more »
Skateboard Party 3 ft. Greg Lutzka (Gam...
Skateboard Party 3 ft. Greg Lutzka 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Skateboard Party is back! This third edition of the popular sports franchise features professional skater... | Read more »
Cubious (Games)
Cubious 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cubious – How smart are you? How high is your IQube? Solve the impossible puzzles to find out, and help a lost little cube find his... | Read more »
Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »

Price Scanner via MacPrices.net

Enterprise Workers Pick Technology Over Perks...
New Adobe study shows surprising attitudes about office jobs and where the future of work is heading. Adobe has released survey findings revealing that a surprising 70 percent of U.S. office workers... Read more
Memorial Day Weekend Sale: $50-$100 off 11-in...
B&H Photo has 13″ and 11″ MacBook Airs with 256GB SSDs on sale for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/256GB MacBook Air: $999 $100 off MSRP... Read more
Memorial Day Weekend Sales: Apple MacBook Pro...
B&H Photo has 13″ and 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz... Read more
Memorial Day Weekend Sales: Apple iMacs and M...
Take up to $150 off the price of a new iMac or Mac mini at the following Apple resellers this Memorial Day weekend: iMacs: B&H Photo has 21″ and 27″ iMacs on sale for up to $150 off MSRP... Read more
Apple refurbished Retina MacBook Pros availab...
Apple has Certified Refurbished 2015 13″ and 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Goal Zero and OtterBox Partner to Expand iPh...
Goal Zero, specialists in portable power, have announced a partnership with OtterBox, brand smartphone case protection, to offer the Slide and Slide Plus Batteries as modules compatible with the new... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Clearance 2015 13-inch MacBook Airs available...
B&H Photo has clearance 2015 13″ MacBook Airs available for $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more

Jobs Board

*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Project Engineer - Smart Source Inc...
SmartSource is in need of an Apple Project Engineer for a 12 month contract opportunity in Pittsburg, PA. Role: Apple Project Engineer Location: Pittsburg, PA Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
Service Assistant - *Apple* Chevrolet *App...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive, we Read more
Editor, *Apple* News - APPLE (United States...
Job Summary The Apple News team is looking for a passionate and knowledgeable editor with experience covering entertainment/pop culture and experience running social Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.