Tim Cook's commencement speech: 'I believe in work, hard work'
TweetFollow Us on Twitter

Tim Cook's commencement speech: 'I believe in work, hard work'

By Gaurang Donovan

Apple's Chief Operating Officer Tim Cook gave a commencement speech as his alma mater Auburn [Georgia] University on 14 May. It received a modicum of media coverage but that is not totally unexpected given how Apple is often covered in the past.

The coverage was hardly on par to what other current public appearances of other much smaller or less successful companies' executive leadership receive at times. But Cook's commencement speech reiterates much of what has been practiced quietly at Apple to achieve such a successful comeback over the last 13 years or so and it does provide me with even more confidence that Apple's leadership team is still very well grounded in what it is trying to achieve. Just keep doing it.

You can view the speech as an iTunes U podcast or YouTube video. 

http://deimos3.apple.com/WebObjects/Core.woa/Browse/auburn.edu.393053402...

or

http://www.youtube.com/watch?v=xEAXuHvzjao

While it was a commencement speech and uplifting in nature, it was still encouraging and refreshing to see Cook's state his priorities of family and hometown support, dedication to entering higher education, the importance of preparation, learning from failure, practicing hard work and "attending to every detail". 

There are now more than enough stories coverage of Cook in the last decade to realize his actions in his job have supported those expressed values of his delivered commencement speech despite the missing media spotlight. It is a boring story to cover - engineer, head down, hard work, attend to the details, every detail. And those few public and quotable leaders of Apple seldom wear a tie or business suit. Almost never. (I am sure I saw a photo featuring European Commissioner Ms. Kroes and Apple's Eddy Cue dressed in a suit and tie no so very long ago.)

The executive Apple leadership is top-notch and world-class but hardly recognized for the achievements under their tenure in business or technology media coverage. Why? I believe it is because they don't take up every speaking or interview engagement and thus eliminate opportunities of self-promotion. They speak of their company's results or saleable products in financial conference calls and product announcements and work the rest of the time.

The individuals making up the Apple executive leadership spend their time running a company, attending details, building very good products with a level of unsurpassed support among its customers and not putting on makeup for the video cameras. 

Meanwhile they are achieving some of the best corporate results in recorded business history and should be recognised for it. The speed of the build-up of some of the highest corporate cash reserves levels (I have written several articles here in the past of this) earns them that distinction alone without even considering the dissection of individual products they handle. 

Just how do you explain the impressive $42 billion in cash reserves that Peter Oppenheimer, Chief Financial Officer reported on last quarter? Up from $29 billion a year previously? I wonder what other company had sizeable build-up in cash reserves in that order of magnitude? And all signs are indicating that trend is continuing.

As a result of this hard work effort and "attending to every detail", Apple leadership have earned a corporate brand loyalty second to none. And this is especially true since Tim Cook joined them in 1998. 

The international launch of the iPad this weekend reflects that user loyalty as thousands again waited in line or at their front door for an entirely new experience brought to them by hard work, the iPad and Apple. Estimates of 500,000 to 900,000 units for delivery this weekend have been written about. No matter what the real number turns out to be, one can conclude there was a frenzy, there are shortages at present with demand outstripping supply, this wild demand for a consumer product is occurring in May, not a shopping or religious holiday anywhere they have launched, and this was in only nine new countries after a such a successful single country launch in the US in April. They were forced to delay the first of an expanded international product launch. 

I am thinking the next nine countries scheduled for launch "in July" will likely have to wait until the last weekend of that month as supply is so constrained now and given it will take some time to build up the production and supply to support that expansion of the international launch. There are many a corporate leadership wishing they had that kind of overwhelming success of a product launch supply problem to deal with instead of facing overcapacity and high inventories.

The chief officers of Apple have done an excellent job executing their business since Steve Jobs' return to the company. Despite their few public speaking engagements, their repeated stated goals in developing and making the best of a certain product at affordable prices are being achieved. Others may speak of it, but Apple leadership is doing it. Time and again, quarter after quarter.

May this leadership remain very focused on their work, keep their feet on sound ground and know and acknowledge the support of thousands on their teams below them in the corporation as they strive toward achieving those lofty goals. I can't hardly wait to hear of technology and product developments during WWDC in a week's time nor given we are just past the halfway mark for the financial quarter, to hear CFO Peter Oppenheimer say those precious financial success comparative measurement words in the next financial results conference call in August, "Turning to cash,..."

War Eagle Tim Cook. Keep up the hard work.

(Columnist Gaurang Donovan is an Australian “mystery man” who wishes to keep his identify secret for personal and business reasons)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TinkerTool 5.4 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Tinderbox 6.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Parallels Desktop 10.2.2 - Run Windows a...
Parallels Desktop is simply the world's bestselling, top-rated, and most trusted solution for running Windows applications on your Mac. With Parallels Desktop for Mac, you can seamlessly run both... Read more
Adobe Premiere Pro CC 2015 9.0.1 - Digit...
Premiere Pro CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Premiere Pro CS6 is still available for... Read more
Adobe After Effects CC 2015 13.5.1 - Cre...
After Effects CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more
Adobe Creative Cloud 2.2.0.129 - Access...
Adobe Creative Cloud costs $49.99/month (or less if you're a previous Creative Suite customer). Creative Suite 6 is still available for purchase (without a monthly plan) if you prefer. Introducing... Read more
Tower 2.2.3 - Version control with Git m...
Tower is a powerful Git client for OS X that makes using Git easy and more efficient. Users benefit from its elegant and comprehensive interface and a feature set that lets them enjoy the full power... Read more
Apple Java 2015-001 - For OS X 10.7, 10....
Apple Java for OS X 2015-001 installs the legacy Java 6 runtime for OS X 10.11 El Capitan, OS X 10.10 Yosemite, OS X 10.9 Mavericks, OS X 10.8 Mountain Lion, and OS X 10.7 Lion. This package is... Read more
Adobe Muse CC 2015 2015.0.1 - Design and...
Muse CC 2015 is available as part of Adobe Creative Cloud for as little as $14.99/month (or $9.99/month if you're a previous Muse customer). Muse CS6 is still available for purchase (without a... Read more
Adobe Illustrator CC 2015 19.1.0 - Profe...
Illustrator CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Illustrator CS6 is still available for... Read more

Tap Delay (Music)
Tap Delay 1.0.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0.0 (iTunes) Description: Back in the “old days”, producers and engineers created delay and echo effects using tape machines. Tap Delay combines the warm... | Read more »
This Week at 148Apps: July 20-24, 2015
July is Heating Up With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out... | Read more »
Red Game Without A Great Name (Games)
Red Game Without A Great Name 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: The mechanical bird is flying through an unfriendly, Steampunk world. Help it avoid obstacles and deadly... | Read more »
Warhammer: Arcane Magic (Games)
Warhammer: Arcane Magic 1.0.2 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.2 (iTunes) Description: Engage in epic battles and tactical gameplay that challenge both novice and veteran in Warhammer: Arcane Magic, a... | Read more »
Mazes of Karradash (Games)
Mazes of Karradash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The city of Karradash is under attack: the monsters of the Shadow Realms are emerging from the depths.No adventurer is... | Read more »
Battle Golf is the Newest Game from the...
Wrassling was a pretty weird - and equally great - little wressling game. Now the developers, Folmer Kelly and Colin Lane, have turned their attention to a different sport: golfing. This is gonna be weird. [Read more] | Read more »
Qbert Rebooted has the App Store Going...
The weird little orange... whatever... is back, mostly thanks to that movie which shall remain nameless (you know the one). But anyway it's been "rebooted" and now you can play the fancy-looking Qbert Rebooted on iOS devices. [Read more] | Read more »
Giant Monsters Run Amok in The Sandbox...
So The Sandbox has just hit version number 1.99987 (seriously), and it's added a lot more stuff. Just like every other update, really. [Read more] | Read more »
Fish Pond Park (Games)
Fish Pond Park 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Nurture an idyllic slice of tourist's heaven into the top nature spot of the nation, furnishing it with a variety of... | Read more »
Look after Baby Buddy on your Apple Watc...
Parigami Gold is the new premium version of the match three puzzler that includes Apple Watch support and all new content. You won't simply be sliding tiles around on your wrist, the Apple Watch companion app is an all new mini-game in itself. You'... | Read more »

Price Scanner via MacPrices.net

2.8GHz Mac mini available for $988, includes...
Adorama has the 2.8GHz Mac mini available for $988, $11 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Sale! 13″ 1.6GHz/256GB MacBook Air for $1099,...
B&H Photo has the 13″ 1.6GHz/256GB MacBook Air on sale for $1099 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
iPad mini 4 To Be Upgraded To iPad Air 2 Spec...
There’s a certain inevitability about making Apple product predictions this time of year. Come September, we can pretty reliably count on the release of refreshed iPhones, along with the iOS 9... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
13-inch 2.5GHz MacBook Pro on sale for $899,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $899.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $200 off MSRP. Price is... Read more
21-inch 2.9GHz iMac on sale for $1299, save $...
Best Buy has the 21″ 2.9GHz iMac on sale today for $1299.99 on their online store. Choose free shipping or free local store pickup (if available). Their price is $200 off MSRP, and it’s the lowest... Read more
Free Image Sizer 1.3 for iOS Offers Photo Edi...
Xi’An, China based G-Power has announced the release of Image Sizer 1.3 for the iPhone, iPad, and iPod touch, an important update to their free photo editing app. Image Sizer’s collection of easy to... Read more
Sale! 13″ 1.6GHz/128GB MacBook Air for $899,...
B&H Photo has the 13″ 1.6GHz/128GB MacBook Air on sale for $899 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
13-inch Retina MacBook Pros on sale for $100...
Best Buy has 13-inch Retina MacBook Pros on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Prices are for online orders only, in-store... Read more
Will BMW’s i3 Electric Vehicle Be The Automo...
The German-language business journal Manager Magazin’s Michael Freitag reports that Apple and the German performance/luxury automaker Bayerishe Motoren Werke (BMW) are back at far-reaching... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales. Specialist - Retail Customer Service and Sales. Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Customer Experience (ACE) Leader - A...
…management to deliver on business objectives Training partner store staff on Apple products, services, and merchandising guidelines Coaching partner store staff on Read more
Project Manager - *Apple* Pay Security - Ap...
**Job Summary** The Apple Pay Security team is seeking a highly organized, results-driven Project Manager to drive the development of Apple Pay Security. If you are Read more
*Apple* TV Product Design Internship (Spring...
…the mechanical design effort associated with creating world-class products with the Apple TV PD Group. Responsibilities will include working closely with manufacturing, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.