Tim Cook's commencement speech: 'I believe in work, hard work'
TweetFollow Us on Twitter

Tim Cook's commencement speech: 'I believe in work, hard work'

By Gaurang Donovan

Apple's Chief Operating Officer Tim Cook gave a commencement speech as his alma mater Auburn [Georgia] University on 14 May. It received a modicum of media coverage but that is not totally unexpected given how Apple is often covered in the past.

The coverage was hardly on par to what other current public appearances of other much smaller or less successful companies' executive leadership receive at times. But Cook's commencement speech reiterates much of what has been practiced quietly at Apple to achieve such a successful comeback over the last 13 years or so and it does provide me with even more confidence that Apple's leadership team is still very well grounded in what it is trying to achieve. Just keep doing it.

You can view the speech as an iTunes U podcast or YouTube video. 




While it was a commencement speech and uplifting in nature, it was still encouraging and refreshing to see Cook's state his priorities of family and hometown support, dedication to entering higher education, the importance of preparation, learning from failure, practicing hard work and "attending to every detail". 

There are now more than enough stories coverage of Cook in the last decade to realize his actions in his job have supported those expressed values of his delivered commencement speech despite the missing media spotlight. It is a boring story to cover - engineer, head down, hard work, attend to the details, every detail. And those few public and quotable leaders of Apple seldom wear a tie or business suit. Almost never. (I am sure I saw a photo featuring European Commissioner Ms. Kroes and Apple's Eddy Cue dressed in a suit and tie no so very long ago.)

The executive Apple leadership is top-notch and world-class but hardly recognized for the achievements under their tenure in business or technology media coverage. Why? I believe it is because they don't take up every speaking or interview engagement and thus eliminate opportunities of self-promotion. They speak of their company's results or saleable products in financial conference calls and product announcements and work the rest of the time.

The individuals making up the Apple executive leadership spend their time running a company, attending details, building very good products with a level of unsurpassed support among its customers and not putting on makeup for the video cameras. 

Meanwhile they are achieving some of the best corporate results in recorded business history and should be recognised for it. The speed of the build-up of some of the highest corporate cash reserves levels (I have written several articles here in the past of this) earns them that distinction alone without even considering the dissection of individual products they handle. 

Just how do you explain the impressive $42 billion in cash reserves that Peter Oppenheimer, Chief Financial Officer reported on last quarter? Up from $29 billion a year previously? I wonder what other company had sizeable build-up in cash reserves in that order of magnitude? And all signs are indicating that trend is continuing.

As a result of this hard work effort and "attending to every detail", Apple leadership have earned a corporate brand loyalty second to none. And this is especially true since Tim Cook joined them in 1998. 

The international launch of the iPad this weekend reflects that user loyalty as thousands again waited in line or at their front door for an entirely new experience brought to them by hard work, the iPad and Apple. Estimates of 500,000 to 900,000 units for delivery this weekend have been written about. No matter what the real number turns out to be, one can conclude there was a frenzy, there are shortages at present with demand outstripping supply, this wild demand for a consumer product is occurring in May, not a shopping or religious holiday anywhere they have launched, and this was in only nine new countries after a such a successful single country launch in the US in April. They were forced to delay the first of an expanded international product launch. 

I am thinking the next nine countries scheduled for launch "in July" will likely have to wait until the last weekend of that month as supply is so constrained now and given it will take some time to build up the production and supply to support that expansion of the international launch. There are many a corporate leadership wishing they had that kind of overwhelming success of a product launch supply problem to deal with instead of facing overcapacity and high inventories.

The chief officers of Apple have done an excellent job executing their business since Steve Jobs' return to the company. Despite their few public speaking engagements, their repeated stated goals in developing and making the best of a certain product at affordable prices are being achieved. Others may speak of it, but Apple leadership is doing it. Time and again, quarter after quarter.

May this leadership remain very focused on their work, keep their feet on sound ground and know and acknowledge the support of thousands on their teams below them in the corporation as they strive toward achieving those lofty goals. I can't hardly wait to hear of technology and product developments during WWDC in a week's time nor given we are just past the halfway mark for the financial quarter, to hear CFO Peter Oppenheimer say those precious financial success comparative measurement words in the next financial results conference call in August, "Turning to cash,..."

War Eagle Tim Cook. Keep up the hard work.

(Columnist Gaurang Donovan is an Australian “mystery man” who wishes to keep his identify secret for personal and business reasons)


Community Search:
MacTech Search:

Software Updates via MacUpdate

World of Tanks Generals guide - Tips and...
World of Tanks Generals is a brand new card game by the developer behind the World of Tanks shooter franchise. It plays like a cross between chess and your typical card game. You have to keep in consideration where you place your tanks on the board... | Read more »
TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »

Price Scanner via MacPrices.net

Sunday roundup of Holiday weekend Mac sales:...
Take up to $500 off MSRP on the price of a new Mac at B&H Photo today as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only. These prices are... Read more
Holiday weekend: Apple Watch on sale for $50-...
B&H Photo has the Apple Watch on sale today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off Read more
Holiday weekend: iPad Air 2s on sale for up t...
B&H Photo has iPad Air 2s on sale for up to $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $459 $40 off - 64GB iPad Air 2 WiFi: $569 $30 off - 128GB iPad Air... Read more
Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more
iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
U.S. Cellular Offering iPad Pro
U.S. Cellular today announced that it is offering the new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels — the most ever in an iOS device. U.S. Cellular... Read more
Newegg Canada Unveils Black Friday Deals for...
Newegg Canada is offering more than 1,000 deep discounts to Canadian customers this Black Friday, available now through Cyber Monday, with new deals posted throughout the week. “Black Friday is... Read more
Black Friday: Macs on sale for up to $500 off...
BLACK FRIDAY B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Black Friday: Up to $125 off iPad Air 2s at B...
BLACK FRIDAY Walmart has the 16GB iPad Air 2 WiFi on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2 WiFi: $399, save $... Read more
Black Friday: iPad mini 4s on sale for $100 o...
BLACK FRIDAY Best Buy has iPad mini 4s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available): - 16GB iPad mini 4 WiFi: $299.... Read more

Jobs Board

Technical Program Manager, Strategic Merchant...
# Technical Program Manager, Strategic Merchants - Apple Pay Job Number: 44001177 Santa Clara Valley, Califo ia, United States Posted: Oct. 30, 2015 Weekly Hours: 40.00 Read more
Frameworks Engineer, *Apple* Watch - Apple...
# Frameworks Engineer, Apple Watch Job Number: 41403122 Santa Clara Valley, Califo ia, United States Posted: Jul. 1, 2015 Weekly Hours: 40.00 **Job Summary** Join the Read more
Software Engineer - *Apple* Pay - Apple (Un...
# Software Engineer - Apple Pay Job Number: 44003246 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** Apple Pay Read more
Merchant Operations Manager: *Apple* Pay -...
# Merchant Operations Manager: Apple Pay Job Number: 43593822 Santa Clara Valley, Califo ia, United States Posted: Nov. 10, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
Product Design Engineer - *Apple* Watch - A...
# Product Design Engineer - Apple Watch Job Number: 41727161 Santa Clara Valley, Califo ia, United States Posted: Jul. 22, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.