Greg's bite: the secret to Apple's lower R&D budget is focus
TweetFollow Us on Twitter

Greg's bite: the secret to Apple's lower R&D budget is focus

By Greg Mills

As an inventor and R&D guy myself, it comes as no surprise to me that Apple is spending far less for its research than it's competitors. We ran an article yesterday with numbers that
put Apple's R&D expenditures at one-seventh that of Microsoft with similar market caps between the companies.  

Look at what is coming out of the two companies and you wonder how Microsoft is blowing so much money. The truth is that Apple is just innovating better at a low cost, not that Microsoft is wasting so much more than typical companies their size.

The difference between the two  companies is like comparing the Zune to iPod touch. The conventional method of R&D is to put a rough product idea before the brain trust and ask them to do it better. The problem for Microsoft in competing with Apple is that by the time Microsoft identifies the next big thing, Apple has already done it so well it is hard to improve. By the time you have the  improved version ready for market, Apple release their next version and suddenly there is nothing left to wow the market. After all these years, who wants to buy a Zune? Sort of like comparing a BMW to a Yugo.

The reason Apple is so careful to keep new products under wrap is not as much the advertising punch, which is considerable, but mainly to keep the competition guessing as long as possible. Why let the cat out of the bag early and have your announced product labeled vaporware, anyway? In time everything is copied and some people are willing to buy the knockoff Rolex -- or iPhone.

Within days of the iPad launch a number of competitors slate computers were scrapped before they were even launched. Apple had set the bar so high and at such a competitive price there was no reason to lose money introducing second rate junk.  

Some people can't think of anything new themselves.  Some people can't think of anything new themselves, but know it when they see it. And some people not only can't think of anything new themselves and don't understand what is so profound when they see -- they poo poo the idea. Remember when Steve Balmer mocked the iPhone?  "Can't compete with our Microsoft mobile OS," he said.
  
Once a new product gains a strong market share, some people want to copy the concept and make some of the money that is the rightfully due the innovators. That is where patents are supposed to come in.   bet there are as many lawyers on staff at Apple as there are R&D staffers.  The patent situation also requires secrecy; in many countries now, the first to file is the one who get the patent, no matter  who actually invented the device.  

Apple's secret comes down to one word: focus. If nothing else Steve Jobs demands focus on the details and user experience. Elegance flows from both the design tastes and industrial design and the no-nonsense, absolute authority of Jobs.  You have to know there are a lot of ideas under consideration at Apple that will never be released. Apple has the ability to refocus staff on what is next to be launched.     

I think the next big thing will be TV content related ...  perhaps using the new server farm Apple is building. The Apple TV is too lame to continue but has not been scrapped. Let's see what "one last thing" Steve. Jobs has up his sleeve this time.

Greg Mills does faux wall art (http://www.gregmills.info) and runs Cottage Industry Solar Shops (http://www.cottageindustrysolar.com).

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

LibreOffice 4.4.5.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Adobe Lightroom 6.1.1 - Import, develop,...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more
File Juicer 4.41 - Extract images, video...
File Juicer is a drag-and-drop can opener and data archaeologist. Its specialty is to find and extract images, video, audio, or text from files which are hard to open in other ways. It finds and... Read more
A Better Finder Rename 9.52 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
OmniFocus 2.2.3 - GTD task manager with...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
TinkerTool 5.4 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Tinderbox 6.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Parallels Desktop 10.2.2 - Run Windows a...
Parallels Desktop is simply the world's bestselling, top-rated, and most trusted solution for running Windows applications on your Mac. With Parallels Desktop for Mac, you can seamlessly run both... Read more
Adobe Premiere Pro CC 2015 9.0.1 - Digit...
Premiere Pro CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Premiere Pro CS6 is still available for... Read more
Adobe After Effects CC 2015 13.5.1 - Cre...
After Effects CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more

You Against Me (Games)
You Against Me 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: A simple game… You. Me. Claim, steal, lock, score, win! | Read more »
Yep, it's True - Angry Birds 2 is O...
The not exactly rumors were true and the birds are back. Angry Birds 2 has come to the App Store and the world will... well I suppose it'll still be the same, but now we have more bird-flinging options! [Read more] | Read more »
You Could Design Your Own Card for Chain...
If you've ever wanted to create your own item, weapon, trap, or even monster for Chainsaw Warrior: Lords of the Night, this is your chance. Auroch Digital is currently holding a contest so that fans can fight to the death (not really) to see which... | Read more »
Bitcoin Billionaire is Going Back in Tim...
If you thought you managed to buy everything there is to buy in Bitcoin Billionaire and make all the money, well you though wrong. Those of you who made it far enough might remember investing in time travel - and it looks like that investment is... | Read more »
Domino Drop (Games)
Domino Drop 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Domino Drop is a delightful new puzzle game with dominos and gravity!Learn how to play it in a minute, master it day by day.Your... | Read more »
OPERATION DRACULA (Games)
OPERATION DRACULA 1.0.1 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0.1 (iTunes) Description: 25% off launch sale!!! 'Could prove to be one of the most accurate representations of the Japanese bullet hell shmup... | Read more »
Race The Sun (Games)
Race The Sun 1.01 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.01 (iTunes) Description: You are a solar craft. The sun is your death timer. Hurtle towards the sunset at breakneck speed in a futile race against time.... | Read more »
Tap Delay (Music)
Tap Delay 1.0.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0.0 (iTunes) Description: Back in the “old days”, producers and engineers created delay and echo effects using tape machines. Tap Delay combines the warm... | Read more »
This Week at 148Apps: July 20-24, 2015
July is Heating Up With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out... | Read more »
Red Game Without A Great Name (Games)
Red Game Without A Great Name 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: The mechanical bird is flying through an unfriendly, Steampunk world. Help it avoid obstacles and deadly... | Read more »

Price Scanner via MacPrices.net

Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
12-inch MacBooks in stock for $20 off, save o...
Adorama has 12″ Retina MacBooks in stock for $20 off MSRP including free shipping plus NY & NJ sales tax only. For a limited time, Adorama will include a free Apple USB-C to USB Adapter, free 4-... Read more
College Student Deals: Additional $100 off Ma...
Take an additional $100 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through August 8, 2015. Anyone with a valid .EDU email address can take... Read more
2015 13-inch 2.7GHz Retina MacBook Pro on sal...
B&H Photo has the new 2015 13″ 2.7GHz/128GB Retina MacBook Pro on sale today for $1199 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
2.8GHz Mac mini available for $988, includes...
Adorama has the 2.8GHz Mac mini available for $988, $11 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
High-Precision Battery Fuel Gauge IC Extends...
Renesas Electronics Corporation has announced its new lithium-ion (Li-ion) battery fuel gauge IC, the RAJ240500, designed to extend battery life for connected mobile devices such as tablets, notebook... Read more
27-inch 3.3GHz 5K iMac on sale for $1799, $20...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1799 including free shipping plus NY tax only. Their price is $200 off MSRP, and it’s the lowest price available for this model from any Apple... Read more
Twelve South Free Dual Screen Backgrounds Co...
Twelve South has posted a second collection of travel Desktop photos, noting: For the Twelve South team, a vacation is never just a vacation. It’s a time to try out new prototypes on the road, visit... Read more
Apple Refurbished iMacs available for up to $...
The Apple Store has Apple Certified Refurbished iMacs available for up to $380 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $1949 $... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales. Specialist - Retail Customer Service and Sales. Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales. Specialist - Retail Customer Service and Sales. Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Customer Experience (ACE) Leader - A...
…management to deliver on business objectives Training partner store staff on Apple products, services, and merchandising guidelines Coaching partner store staff on Read more
Project Manager - *Apple* Pay Security - Ap...
**Job Summary** The Apple Pay Security team is seeking a highly organized, results-driven Project Manager to drive the development of Apple Pay Security. If you are Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.