Greg's bite: Apple and the cool factor
TweetFollow Us on Twitter

Greg's bite: Apple and the cool factor

By Greg Mills

No one who ever sees many movies or TV programs could possibly miss the many placement of Apple products on the screen. The cool factor that Apple has cultured is passed on to actors who appear to use a Mac.  

From "Forest Gump," whose money man purchased stock for him in a "fruit company" (Apple) and made him rich, to "Independence Day" where a virus to implode the alien invasion was implemented with a Mac, the use of a Mac instead of a PC means something.

The chic factor that surrounds anything with the Apple logo on it puts the product and the user into the aura of coolness. While HP had to pay Carrie Bradshaw of "Sex and the City" to switch to an HP PC, most Apple placements in movies and TV shows are not paid appearances. Apple does donate products for placement but does not pay for them to be shown, per se. That coolness factor is worth billions and was carefully cultured by the "I'm a Mac, I'm a PC" advertising campaign.  

Nearly half of all popular movies have Mac placements in them, according to "Product Placement News" (http://www.productplacement.biz/201003173359/News/Movies/apple-invades-t...). That is higher than any other product line.The iPad will also showing up in movies coming up; you can bank on it.  

Recently a researcher created a test for children to measure how they felt about race. They devised a picture showing five identical children with white on the left, black on the right and three shades progressively darker to the right. Then they tested children by asking them to point in association with terms like smarter, dumber, richer, etc., and were startled to see a significant tendency towards prejudice in kids that seemed politically correct.

I bet a lineup of logos with Apple, Microsoft, HP, Dell and Gateway would yield a strong prejudice against the PC world. Test kids on the words "cool," "easy," "hard," "dumb," "smart," and "expensive," and I bet Apple would soar. My 10-year-old daughter, who was drawing on a Mac at age two asked me the other day, "Dad why are PCs so hard to use?" I was stumped on how to answer that. It seems like after all these years of shamelessly copying the Mac OS, Microsoft would have figured out the magic and replicated it better.  

I love to see the confidant PC person wither when I mention the fastest PC that would run Windows Vista is a MacBook Pro. The price thing has also really gone away as well as the notion that there is not enough software for the Mac -- since you can degrade a Mac with Windows it your really want to. To me it is sort of like keeping pigs in the back seat of a new Mercedes, but some people have become fond of their piggish PC.

How much would you want to dump your Mac in favor of a PC? For me. as a dyslexic inventor, the answer is, enough to retire on, as I just can't get the hang of un-Mac computers. Seinfield and other actors who are really Apple folks at heart have had to put a price tag on giving up the Mac in favor of a PC. I doubt anyone is going to pay me US$5,000,000 to switch but that sounds about right.

Greg Mills does faux wall art (http://www.gregmills.info/GregMills.info/Home.html) and runs Cottage Industry Solar Shops (http://www.cottageindustrysolar.com/cottageindustrysolar/Home.html).

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to get all the crabs in Mr Crab 2
Mr. Crab 2 may look like a cutesy platformer for kids, but if you're the kind of person who likes to complete a game 100%, you'll soon realise that it's a tougher than a crustacean's shell. [Read more] | Read more »
How to be a star in Britney Spears: Amer...
If you've ever wanted to be a star, baby, then you've probably already checked out Britney Spears: American Dream and are happily making your way up the charts. But fame doesn't come easy, and everyone needs a helping hand sometimes. So we've got... | Read more »
AppSpy is hiring a part time Staff Write...
| Read more »
How to save lives in ER Surgery Simulato...
A serious earthquake has struck a nearby town in ER Surgery Simulator - Emergency Doctor, and it’s up to you to save the victims. [Read more] | Read more »
Tips and tricks to get a high score in G...
Ketchapp Games loves the endless runner genre. And its newest game, Gravity Switch, is no exception. Gravity Switch takes a fresh approach, though, as you move a block, suspended in zero gravity, safely through a maze of shifting pillars. If the... | Read more »
Tips and tricks to get a high score in S...
Smash Fu is a high-paced tile-tapping game that requires quick reflexes and some practice. You’ll have to smash bricks with the skill of a seasoned black belt to get a high score. To raise the stakes a bit, you’ll also have to avoid tapping any... | Read more »
How to keep the ball rolling in Dropple
If you're new to the minimalist puzzler Dropple, you may find yourself struggling to make it beyond the first couple of steps before your ball falls into the endless abyss below. [Read more] | Read more »
Game Craft releases new Legend of War ti...
Set for release at the end of this month, real time strategy title Legend of War seems sure to delight with a veritable feast of sweet features to get stuck into. Developed by Game Craft, the game is due for release through both the App Store and... | Read more »
How not to die in Traffic Rider
Traffic Rider, an Out Run-esque game in which your ride a motorcycle recklessly into trffic, might not seem particularly complicated. [Read more] | Read more »
How to adjust your chess game for Regici...
At first glance you might likenWarhammer 40,000: Regicide to Chess - and you'd be right. Regicideputs its own spin on the classic board game though, so some of your tried and true methods may not work quite so well here. [Read more] | Read more »

Price Scanner via MacPrices.net

Textkraft Professional Becomes A Mobile Produ...
The new update 4.1 of Textkraft Professional for the iPad comes with many new and updated features that will be particularly of interest to self-publishers of e-books. Highlights include import and... Read more
SnipNotes 2.0 – Intelligent note-taking for i...
Indie software developer Felix Lisczyk has announced the release and immediate availability of SnipNotes 2.0, the next major version of his productivity app for iOS devices and Apple Watch.... Read more
Pitch Clock – The Entrepreneur’s Wingman Laun...
Grand Rapids, Michigan based Skunk Tank has announced the release and immediate availability of Pitch Clock – The Entrepreneur’s Wingman 1.1, the company’s new business app available exclusively on... Read more
13-inch 2.9GHz Retina MacBook Pro on sale for...
B&H Photo has the 13″ 2.9GHz Retina MacBook Pro (model #MF841LL/A) on sale for $1599 including free shipping plus NY tax only. Their price is $200 off MSRP. Amazon also has the 13″ 3.9GHz Retina... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Clearance 12-inch Retina MacBooks available s...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
New 2016 13-inch 256GB MacBook Air on sale fo...
B&H Photo has the new 13″ 1.6GHz/256GB MacBook Air (model MMGG2LL/A) on sale for $1149 including free shipping plus NY sales tax only. Their price is $50 off MSRP. Amazon has the 13″ 1.6GHz/256GB... Read more
Apple refurbished iPad Air 2s available start...
Apple has Certified Refurbished iPad Air 2 available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB Wi-Fi iPad Air 2: $499 - 64GB Wi-Fi iPad... Read more
Accenture and Vatican Opera Romana Pellegrina...
Accenture has announced that the official mobile application for the Extraordinary Jubilee Year of Mercy declared by Pope Francis has been built and launched by Accenture Mobility, part of Accenture... Read more

Jobs Board

*Apple* Nissan Service Technicians - Apple A...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
ISCS *Apple* ID Site Support Engineer - APP...
…position, we are looking for an individual who has experience supporting customers with Apple ID issues and enjoys this area of support. This person should be Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
*Apple* Support Technician II - Worldventure...
…global, fast growing member based travel company, is currently sourcing for an Apple Support Technician II to be based in our Plano headquarters. WorldVentures is Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.