The iTunes movie store now features reviews and the “Tomatometer” rating score from “Rotten Tomatoes” (http://www.rottentomatoes.com) displayed above customer reviews on every movie page.
It sports excerpts from four reviews from top critics, and a link to the full review at the “Rotten Tomatoes” web site. You can can see the overall Tomatometer (an average of all scores), the number of reviews and the ratio of “Fresh” to “Rotten” reviews.
Users can check out the Rotten Tomatoes ratings at the iTunes Store via the iTunes application on their Mac or PC, and the iTunes app on the iPad, iPhone and iPod touch.