Despite war with Adobe, Apple promotes CS5
TweetFollow Us on Twitter

Despite war with Adobe, Apple promotes CS5

Anyone who follows Apple news is well aware that the Cupertino company's relationship with Adobe has been very rough as of late. For a long time Apple has refused to allow Flash on the iPhone, and, more recently, Apple amended its iPhone developer agreement to prevent cross-compilation of apps shortly before the release of Adobe Creative Suite 5 (CS5) which includes a feature to do just that.  

Apple CEO Steve Jobs and Adobe co-founders Chuck Geschke and John Warnock have written open letters to the world expressing their disagreement with each other's viewpoints. So imagine my shock when I saw a promotional e-mail in my inbox yesterday from Apple titled "The all-new Adobe Creative Suite 5. Get yours today."

This was crazy! How on earth could Apple, in the midst of a war of words and opinions with Adobe, invite all of its own e-mail subscribers to buy an Adobe product, especially CS5 -- one of the software packages that Apple recently banned from being able to make iPhone apps?

Or maybe it wasn't so crazy after all. Adobe CS5 isn't cheap; Apple sells it starting at US$1,299.95 ($1,899.95 for the Premium version), so clearly Apple stands to make some money by advertising that the software is available in its stores. On the other hand, Apple has roughly $40 billion in cash, so while it might make a little money from selling CS5, the money in itself isn't a logical reason to promote a company it's battling openly.

Could Apple have been promoting CS5 as a gesture of peace towards Adobe? Maybe. But, more interestingly, did Apple's legal department recommend promoting CS5 in hopes of warding off a lawsuit from Adobe? Presumably, Apple's move could make it harder for Adobe to prove in court that Apple's changes to its iPhone developer agreement negatively impacted Adobe CS5 sales, and it may also make it a little less easy to prove beyond a reasonable doubt that Apple was specifically targeting or trying to cause harm to Adobe.

Might Adobe have paid Apple to promote CS5? If the promotional e-mail hadn't been sent in the midst of a public battle between the two companies, this would be the most logical answer. But Apple promoting CS5 could weaken Adobe's claims of damages against Apple if Adobe takes Apple to court. On the other hand, perhaps Adobe offered to drop a pending lawsuit if Apple promoted CS5.

Apple and Adobe were unavailable for comment at the time this story was published.

-- Josh Long

Josh Long is the producer and host of MacTech Live, the official podcast of MacTech Magazine (http://www.mactech.com/live).  Josh also writes about computer security at (http://security.thejoshmeister.com).

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Black Hole Joyrider (Games)
Black Hole Joyrider 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Guide your spacecraft through the gravity well of a powerful black hole using only your retro-thrusters and dwindling fuel... | Read more »
My Koi (Games)
My Koi 1.0 Device: iOS iPhone Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: My Koi is a beautiful and relaxing fish pond app. Customise and name each fish. Feed them daily. Watch them grow. Collect new fish.... | Read more »
Never Gone (Games)
Never Gone 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: ###IMPPORTANT### Never Gone's HD art resources require devices with more than 1GB RAM, so please note that iPhone 4/4s, iPad 2/... | Read more »
INKS. (Games)
INKS. 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers of BAFTA-winning Lumino City comes INKS. INKS updates pinball for a new generation. It combines the joy of pinball with... | Read more »
How to maximise your profits in Bakery B...
Running a bakery can be an expensive venture. You’ll need to continuously upgrade your oven, your kitchen supplies, and even your ingredients to keep customers happy. Most of these renovations in Bakery Blitz cost a pretty penny, but we have a few... | Read more »
How to manage your time in Bakery Blitz
It can be tricky, especially when you risk burning your kitchen to the ground if you forget a cake in the oven, so make sure to use these time management tricks to keep your bakery running smoothly. Don’t collect the money right away [Read more] | Read more »
Model 15 (Music)
Model 15 1.0 Device: iOS iPhone Category: Music Price: $29.99, Version: 1.0 (iTunes) Description: The Moog Model 15 App is the first Moog modular synthesizer and synthesis educational tool created exclusively for iPad, iPhone and... | Read more »
How to deal with wind in Angry Birds Act...
Angry Birds Action! is a physics-based puzzler in which you're tasked with dragging and launching birds around an obstacle-littered field to achieve a set objective. It's simple enough at first, but when wind gets introduced things can get pretty... | Read more »
How to get three stars in every level of...
Angry Birds Action! is, essentially, a pinball-style take on the pull-and-fling action of the original games. When you first boot it up, you'll likely be wondering exactly what it is you have to do to get a good score. Well, never fear as 148Apps... | Read more »
The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »

Price Scanner via MacPrices.net

12-inch 128GB iPad Pros on sale for up to $10...
B&H Photo has 12″ 128GB WiFi iPad Pros on sale for up to $100 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 128GB WiFi iPad Pro: $899 $50 off MSRP... Read more
Global Tablet Sales Slump Continues, iPad’s F...
Another miserable showing for the global slate tablet category in calendar Q1/16, with global tablet shipments falling another 1ten percent to 46.5 million units during the according to Strategy... Read more
Revel Systems to Showcase iPad POS Platform w...
Revel Systems, specialists in iPad Point of Sale management solution for brick-and-mortar retail, food businesses and more, today announced that it will showcase its innovative iPad Point of Sale... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Apple refurbished 2015 iMacs available for up...
Apple now has a full line of Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
Indian Smartphone Market Grows Annually by 12...
India’s smartphone market grew by 12 percent year-over-year, with 24.4 million units shipping in Q1 2016. The top five vendors stayed the same, with Samsung in the lead, followed by Micromax, Intex... Read more
Get Notifications When Your Friend’s Phone Ba...
Calgary, Canada based Stonelight Pictures has announced the release of Battery Share 1.0.1, its new utility for iOS 9 supported devices. The company notes that people are spending more time on their... Read more
11-inch 1.6GHz/128GB MacBook Air on sale for...
Amazon has the current-generation 11″ 1.6GHz/128GB MacBook Air (sku MJVM2LL/A) on sale for $749.99 for a limited time. Their price is $150 off MSRP, and it’s the lowest price available for this model... Read more
Price drops on clearance 2015 13-inch MacBook...
B&H Photo has dropped prices on clearance 2015 13″ MacBook Airs by up to $250. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799, $200... Read more
Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.