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Canon releases PowerShot Digital ELPH camera

PowerShotSD4000ISDigital.jpg

Canon (http://www.shop.usa.canon.com) has released the PowerShot SD4000 IS Digital ELPH camera. It’s the first of the Digital ELPH series to offer a high-sensitivity system, known as Canon’s HS SYSTEM, with a CMOS sensor and bright f/2.0 lens.

The PowerShot SD4000 IS Digital ELPH camera also has high definition (HD) movie-shooting capabilities and a 10-megapixel back-illuminated CMOS sensor, in conjunction with the DIGIC 4 image processor that purportedly creates Canon’s HS SYSTEM to enhance image quality in low-light situations and helps reduce noise at high ISO speeds. Along with Canon’s HS SYSTEM, the f/2.0 lens allows more light to enter, permitting higher shutter speed.

The combination of Canon’s HS SYSTEM and the f/2.0 lens enables users to take photos without a flash, resulting in a more natural look while providing greater depth of field, making it an exemplary tool for portrait photography, according to the folks at Canon. In addition, the PowerShot SD4000 IS has the fastest high-speed burst rate to date in a Canon PowerShot Digital ELPH camera with 8.4 frames per second (fps). New to the ELPH cameras, the PowerShot SD4000 IS has aperture and shutter controls.

It sports a Super Slow Motion movie function that allows users to record video at a very high frame rate, possessing the appearance of slow motion when played back at regular speed. The Super Slow Motion movie function captures a subject at 240 frames-per-second (fps), and later plays back the footage at 30 fps.

The PowerShot SD4000 also has a 3.0-inch wide angle (28mm equivalent) wide screen LCD, a 3.8X optical zoom with optical image stabilization and support of the high-spec SDXC memory cards. It’s available in three different color variations: red, black and silver. In addition, while supplies last, there will be an exclusive, limited edition white PowerShot SD4000 IS model available direct from Canon.

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