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MacTech Surveys Apple Ecosystem Economic Outlook

– 83% of respondents describe 1Q09 almost as good or better than 1Q08
– 90% see 2009 as almost as good or better as 2008
– MacTech sees 13% increase in ad revenues 1Q09 over 1Q08
– 62.8% feel good or great when asked about the Apple/Mac segment

Westlake Village, CA — April 21, 2009 — MacTech(r) Magazine today
announced the results of its economic outlook survey of the Apple market
ecosystem. The survey asked five questions about the experience companies
are having in the Apple related markets. Despite a generally gloomy or
worse feeling towards the general U.S. economy, the Apple related markets
are fairing well and many are actually forecasting growth.

“The MacTech team decided to survey those in the market after seeing two
significant trends starkly contrasting the general U.S. economic news.
First, MacTech experienced a 13% increase in advertising revenues in the
first quarter of 2009 when compared to 1Q08. Second, our staff has heard
from many MacTech advertisers how well they are doing despite the economy,”
said Neil Ticktin, Editor-in-Chief/Publisher, MacTech Magazine. “It’s been
easy to get wrapped up in the bad news of the U.S. economy, but the reality
is that for the Mac and Apple markets, things are strong and expected to
get stronger.”

The high level results include:

* 83% of respondents described their Q1 as being almost as good as last
year OR BETTER. 40.4% said they were doing “slightly” or “significantly”
better than Q1 of last year.

* When asked about their forecast for 2009, nearly 90% said they would be
near last year’s numbers OR BETTER. 46.2% forecast 2009 to be “slightly” or
“significantly” better than last year.

* Only 11.6% of respondents said they felt “good” or “great” when asked
about the overall US economy; yet 60.7% of respondents said they felt
“good” or “great” when asked about the Apple/Mac segment.

* When asked about how they felt about their company’s health for the next
six months, 62.8% of the Apple/Mac community said they felt either “good”
or “great.”

About MacTech Magazine

Established in 1984, MacTech Magazine is the only monthly magazine focused
on Macintosh at the technical level. Each month, MacTech and is
read by 150,000 technical Macintosh users in over 175 countries … from
network administrators to programmers, from solution providers to
Enterprise, and in general anyone that’s interested in the Macintosh beyond
the user level.

If you’re interested in getting under the hood of your Mac, if you want to
know how to make things happen inside the box, you should be reading
MacTech Magazine. Contact the magazine. Toll free: 877-MACTECH,
International: 805-494-9797,,

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