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LISTSERV Maestro 3.1 Released, Introduces Visual Email

L-Soft’s LISTSERV Maestro 3.1 Email Marketing Solution Released Today,
Introduces Visual Email Analytics

Message Template Management System with Ready-to-Use HTML Templates and
Advanced Sampling and Testing Functions Also Highlighted in Upgraded Version

Landover, MD (August 7, 2007) – LISTSERV Maestro 3.1, available today from
L-Soft, provides visual email analytics, a key new tool for immediate,
within-the-message visualization of click-rate data, which enables email
marketers to boost conversion rates and increase sales by tailoring their
messages based on real-time recipient responses.

The click-rate visualization function in LISTSERV Maestro – the only email
marketing solution powered by the legendary LISTSERV email list
communication software – provides marketers with instant results for all
tracked links. Senders can see the percentage of recipients who clicked on
each link as pie charts at the individual link locations within the
message, resulting in a powerful eyemap-driven analytical tool for
campaigns that work.

“Successful marketing requires a mixture of art and science: an abundance
of creative energy at the front end and a lot of analysis at the back end,
and of course, continuous improvement by applying the results of the
analysis to the next creative. LISTSERV Maestro provides the tools for both
aspects of email marketing, and the new features in LISTSERV Maestro 3.1
make those tools accessible to marketers across all levels of experience,”
said L-Soft Chief Technology Officer and Vice President of Software
Engineering, Fran=E7oise Becker.

=46or example, the LISTSERV Maestro A/B-split testing with automatic random
sampling makes it a breeze to determine which sender name and subject line
maximizes open-up rates, and then marketers can start testing message
content aspects, with an eye to improving click-throughs to the links they
want their subscribers to follow. By employing the visual email analytics
feature, senders can easily see patterns regarding how placement on the
page appears to influence where people click. Marketers can then use A/B
testing to compare different layouts and further refine and perfect their
messages for optimal results.

With the software’s ready-to-use message templates, senders can create
professional-looking HTML newsletters without HTML coding by simply
clicking on placeholders to fill the predefined areas with the text or
images of their choosing. LISTSERV Maestro also allows organizations to
create their own message templates.

“LISTSERV Maestro enables email marketers to capture successful designs for
easy reuse. The packaged system templates bring the email design expertise
of L-Soft’s own marketing staff to jump-start those organizations that are
new to email marketing,” Becker said. “Although many organizations have
professional web designers and communication specialists, designing email
messages carries additional requirements. By starting with one of the
templates, the novice email marketer and organizations without specially
trained email designers can avoid some costly design pitfalls.”

The entire array of design templates offers automatically generated text
parts, key for today’s HTML viewing challenges. In addition, recipients can
easily forward messages to friends, leading to important viral marketing,
and LISTSERV Maestro can also track these forwards.

=46or a complete list of new features in LISTSERV Maestro 3.1, visit:

To learn more about LISTSERV Maestro, visit:

To learn more about and join EmailRules, L-Soft’s new discussion community
featuring tips, tools and talk for email marketers and communicators, visit:

About L-Soft

L-Soft, which was incorporated in 1994, offers email list and opt-in email
marketing software and hosting services for managing email newsletters,
discussion groups and marketing campaigns. L-Soft’s products serve more
than 110 million list subscriptions. L-Soft celebrates the 21st anniversary
of LISTSERV and the 5th anniversary of LISTSERV Maestro in 2007.

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