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Adobe acquires Serious Magic

Adobe Systems has announced it has acquired Serious Magic, maker of video software and communications tools for creative professional, business, consumer, and education markets. With Serious Magic solutions such as DV Rack extending direct-to-disk recording and monitoring into the field and Visual Communicator and Vlog It delivering the power of video communication to general business users and casual bloggers, the acquisition strengthens Adobe’s leadership position in video software — for both video professionals and consumers, notes the company. Adobe plans to continue to sell Serious Magic’s products and future versions of Adobe’s video solutions will include Serious Magic technologies and software. Terms of the acquisition were not disclosed.

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