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Apple, Coke offer European iTunes giveaway

Apple is teaming up with Coca-Cola in Europe to give away about 70 million songs on the iTunes Music Store — more than a third of the total number of songs it has sold there to date, reports Reuters. “Previously, Apple had teamed up with Coke’s rival PepsiCo for a giveaway of 100 million songs in the United States,” notes the story. “In Britain, Coke will distribute 70 million song codes inside packs of Coca-Cola and Diet Coke that can be redeemed for tracks at the iTunes store, where they usually sell for 79 pence (US$1.47) each. In Germany Coke will give away some 67,000 iTunes songs and 1,500 iPod portable music players, and other European promotions will follow in the coming months.” Terms of the deals were not disclosed. Update: Macworld UK spoke with Eddy Cue, Apple’s vice president of iTunes, and Coca-Cola director of marketing in the EU Chris Burggraeve about the promotion.

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