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Apple in talks to offer movies at iTunes

According to a story in Daily Variety yesterday, Apple is in talks with most of Hollywood’s studios to offer movie downloads on iTunes, notes Reuters. “Citing unnamed sources, Variety said iTunes might begin offering film downloads by the end of 2006, but currently a price on iTunes is a sticking point in negotiations. Apple’s Chief Executive Officer Steve Jobs is said to want one flat price of US$9.99 per movie, whereas studio executives want a range of prices that mirrors videos and DVDs at retail stores which, generally speaking, run from discount titles at a few dollars apiece up to $19.99 or more for new releases.”

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