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Avid to synchronize product development on the Mac

Avid Technology today announced its plans to synchronize development for its Mac product line in preparation for Apple’s introduction of Intel-based Macs next year. “By synchronizing development for both Apple platforms, Avid’s initial Mac HD release is now targeted for mid-2006 for Avid Xpress Pro and Media Composer Adrenaline systems running on PowerPC Macs,” the company notes. “Following the arrival of Apple’s Intel-based systems, Avid plans to deliver the same HD capabilities offered on PowerPC-based systems to Avid products running on the new Mac-Intel architecture. This development coincides with the company’s plans to achieve overall synchronization between Mac and Windows platforms by mid-2006.”

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