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Poll shows Apple customer satisfaction climbs

A poll of 80,000 people conducted by The University of Michigan shows that Apple kept its customer satisfaction at the highest level since 1994, reports Bloomberg.com. Meanwhile Dell’s rating is at its lowest since 1998. “Though he didn’t participate in the survey, Fornell (Claes Fornell, marketing professor and head of the university’s National Quality Research Center) said his wife, a Dell customer, has waited on hold for an hour at a time to get the help she was promised under a paid technical support program. Fornell said he’ll probably consider Apple when buying his next PC.”

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