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Macworld UK: ‘BT spends £6m on iTunes ad campaign’

BT is spending £6 million on a major advertising campaign to promote its new iTunes offer for broadband, reports Macworld UK. “BT is offering consumers seeking an entry-level package the chance to download up to six digital music tracks of their choice with BT Broadband Basic which costs £15.99 for the first three months (£17.99 thereafter). All new customers also receive a £15 discount on the purchase of an iPod. Downloads must be redeemed by no later than December 5, 2005.”

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