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Apple Takes Podcasting Mainstream

Apple Takes Podcasting Mainstream

Discover, Subscribe, Manage & Listen to Podcasts Right in iTunes 4.9

CUPERTINO, California–June 28, 2005–Apple today announced it is taking
Podcasting mainstream by building everything users need to discover,
subscribe, manage and listen to Podcasts right into iTunes 4.9, the latest
version of its award winning digital music software and online music store.
iTunes users can now easily subscribe to over 3,000 free Podcasts and have
each new episode automatically delivered over the Internet to their
computer and iPod.

“Apple is taking Podcasting mainstream by building it right into iTunes,”
said Steve Jobs, Apple’s CEO. “Podcasting is the next generation of radio,
and users can now subscribe to over 3,000 free Podcasts and have each new
episode automatically delivered over the Internet to their computer and

The new Podcast Directory in iTunes 4.9 features over 3,000 free audio
programs, making it one of the largest Podcast directories in the world,
with favorites such as ABC News, Adam Curry, BBC, Clear Channel, The Dawn
and Drew Show, Disney, Engadget, ESPN, Newsweek and NPR member stations
such as KCRW in Los Angeles and WGBH in Boston.

iTunes enables anyone to quickly and easily find and subscribe to their
favorite Podcasts so that every time there’s a new episode, it’s
automatically downloaded to their Mac or PC and Auto-Synced to their iPod.
iTunes also makes it easy to manage multiple Podcast subscriptions with
simple organization and display by episode and date. Starting today, iPods
will offer an easy to use Podcast menu, including bookmarking within a
Podcast and the ability to display color Podcast artwork.

iPod and iTunes are leading the digital music revolution. With over 15
million iPods sold as of March 31, the iPod is the world’s most popular
digital music player, and the iTunes Music Store is the number one online
music store with over 430 million songs purchased and downloaded worldwide.

Pricing & Availability
iTunes 4.9 for Mac and Windows includes the iTunes Music Store and is
available immediately as a free download from The new
Podcast menu is available starting today via a free iPod software update
for all Click Wheel iPods and iPod minis from iTunes
4.9 users can download and subscribe to Podcasts with no additional
software required, as support for Podcasts is built right into iTunes and

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning desktop and notebook computers, OS X operating system, and
iLife and professional applications. Apple is also spearheading the digital
music revolution with its iPod portable music players and iTunes online
music store.

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