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Reuters: ‘Apple, suppliers’ hit by demand’

Reuters is reporting that Apple shares, as well as shares of “key” iPod suppliers, have fallen today on news that “a rival (Creative Technology) warned about demand and a report forecast competition from mobile phones with built-in music players.” Apple shares dropped nearly 2 percent, while PortalPlayer dropped nearly 4 percent, SigmaTel dropped nearly 11 percent, and Synaptics dropped nearly 2 percent. “If Creative music player sales are soft it infers that Apple sales are soft,” said Needham & Co. analyst Charles Wolf in the story.

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