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Apple, Dell best positioned for market share gains

Credit Suisse First Boston said today that growth in the PC market will be moderate in 2005 due to a lack of significant new product introductions, inelasticity of demand and a refreshed installed base. “Specifically, we expect unit growth in 2005 to be 8% following the 11% growth recorded in 2003 and 12% in 2004,” CSFB said. “For 2006, we expect unit growth of 7%.” CSFB said Dell and Apple are best positioned to gain market share this year. CSFB said average selling prices for PCs will fall 6% year-over-year in 2005 to $1,038.

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