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Jonathan Ive talks design in London

Jonathan Ive, Apple’s VP of industrial design, gave a speech [see related story] at London’s Design Museum yesterday and spoke about his design career and more, reports Macworld UK. UK-born Ive said that Apple as a company “isn’t about making money, it’s about making nice things,” notes Jonny Evans in the article. Evans also notes that his story today is a “shortened version” of the full report of Ive’s talk at the Design Museum yesterday. Readers can look for the full report in Macworld magazine’s Mac Expo issue, which reaches newsagents on November 18 in the UK.

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