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Apple CEO Jobs talks innovation

Apple CEO Steve Jobs discusses the nature of innovation in a newly published BusinessWeek interview. “Our primary goal here is to make the world’s best PCs–not to be the biggest or the richest,” said Jobs. “We have a second goal, which is to always make a profit–both to make some money but also so we can keep making those great products.” He continues: “Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea. And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

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