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Virgin launches online music service

Virgin Digital, the online arm of the Virgin Group, is the latest company to launch an online music service. “The company is jumping into the market with a full-featured music jukebox written from scratch, in which it is offering a music download store and music subscription service powered by wholesaler MusicNet,” reports CNET “With an entry 18 months after Apple first launched its iTunes song store, Virgin is starting well behind its biggest rivals. But the company says it can use the powerful Virgin Megastore brand–and the access to the millions of customers who shop at the stores every year–as a way to reach out to mainstream consumers more effectively than competitors can.”

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