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Analyst: HP-branded iPod will outsell Apple version

According to at least one analyst, the HP-branded iPod will quickly outsell Apple’s version of the popular audio device. “The expectation on the iPod is that HP’s version will probably outsell Apple’s version relatively quickly” due to HP’s broad distribution at electronics retailers, said analyst Rob Enderle of market research firm Enderle Group. In early January, HP said that it would begin selling a branded version of Apple’s iPod and bundling iTunes with its desktops and notebooks as part of a partnership with Apple. HP plans to unveil its iPod at a press event later today.

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