Dell has announced a new promotion that aims to get iPod users to switch to the company’s Dell DJ music player. In “A Deal that Rocks,” Dell is offering a 15GB Dell DJ for US$99 after mail-in rebate to consumers who send in an iPod for “recycling” for a limited time. The press release for the promo also takes a couple of jabs at Apple, noting the DJ’s longer battery life and support for more than one online music store. “It’ll be a bright summer for digital music fans tired of fading batteries,” Dell says.