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Column: Apple learns from its past

Forget the success of iTunes or even the iPod. The lesson to take from Apple is all about an organization and leader that can learn from its past, says Rene Carayol in a “Boardroom Dispatches” column at Despite past marketing/business snafus, Apple has done very good in “riding a new wave in personal technology” as well as how it has done so, Carayol adds. “Unlike other sellers of legitimate tracks online, Apple knows it won’t make mint from iTunes,” he writes. “Instead, it realizes that service drives sales of its iPods, the must have gadget of last year and maybe this year too.”

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