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Apple’s Shake at the Oscars

For the seventh year in a row, a film using Apple’s Shake compositing software won “Best Visual Effects” at the Oscars. Weta Digital used Shake to blend numerous visual effects components in “The Lord of the Rings: The Return of the King,” including live action set passes, digital characters and creatures, set extensions and digital environments. “We’re thrilled that for seven years in a row, movies created with Shake have won the Oscar for best visual effects,” said Apple CEO Steve Jobs in a press release. “Shake is helping Hollywood film editors communicate their vision and deliver their art at an Academy Award winning level. We couldn’t be happier.”

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