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Prepaid iTunes Music Store cards now at Target

As expected, prepaid iTunes Music Store cards are now available at all Target stores in the U.S. The US$15 cards are being sold both with the iPods in the electronics department as well as in the CD section. “This is another way for Apple to generate interest in the iPod,” said Tim Deal, a technology business research analyst. “By placing gift cards on end caps in 1,200 Target stores, Apple will appeal to impulse shoppers, last-minute gift buyers and many who have yet to learn about the music store.” In addition, Apple has added a new section to the iTunes Music Store that allows users to redeem a prepaid card.

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