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Reporter’s Notebook: Mini iPod prices and Mac BU’s timeline

– The new iPod Minis are certainly cool, but the constant refrain I’m hearing around the Moscone Center is that they’re just too expensive. Unless size is crucial, almost everyone with whom I’m spoken asked why they would pay $249 for a 4GB iPod when they can get a 15GB version for only $50 more. Apple’s position, according to an article in yesterday’s USA Today, is that the Mini’s expensive components make it “tough” to sell for less than $249. That’s Apple CEO Steve Jobs’ take. However, tech analyst Michael Gartenberg told USA Today that he expects Apple to gradually lower the price, and I tend to agree.

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