Apple.com came in at number five in B-to-B Magazine’s NetMarketing Top 100, a ranking of the top Business-to-Business Web Sites. The magazine said Apple’s Web site is “Beautifully designed, with unique look and feel. Easy to navigate. Well-executed basics plus great animations, technical support and product demos.” Apple scored a 96 out of a possible 100. Ahead of Apple was HP, 3Com, American Express, and Dell, respectively.