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Fortune: ‘Is HP the new Apple?’

Fortune’s David Kirkpatrick looks at Hewlett-Packard’s huge product launch yesterday, and wonders if HP is the new Apple. “It’s a comparison HP willingly invited as it introduced 158 new products all at once — from printers to PCs to cameras to inexpensive photo paper. Apple of course has led the way toward a vision of integrated digital consumer devices and software for imaging, music, and video. But HP, said CEO Carly Fiorina onstage, didn’t merely want to ‘think different,’ in an allusion to Apple’s marketing slogan, but to ‘rethink everything.'”

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