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Xplain Offers Companies Turnkey Pavilions at Apple Expo Paris

— Both Xplain pavilions return to Apple Expo Paris 2003
— MacTech Central: The Technical Products Showcase
— “International Pavilion” to help developers expand in European market

WESTLAKE VILLAGE, CA — August 4, 2003 — Xplain Corporation, the leader in
pavilion management, announced today they’ll offer turnkey station packages
to U.S. based companies, in market-focused pavilions at Apple Expo, in
Paris (16-20 September, 2003). MacTech Central and the International
Pavilion will bring to the Paris show both technical tools as well as help
introduce many international publishers to the European market.

Apple Expo, Europe’s premier Macintosh event, celebrating it’s 20th year,
takes place from September 16 – 20, 2003, and will be held at the Porte De
Versailles in Paris. See ( for more information
on attending.

Special Interest Pavilions, including Xplain’s long running MacTech
Central(sm), have featured both up-and-coming companies, as well as
showcased technologies. These pavilions provide exhibiting companies with
an affordable and turnkey method to reach their target audiences
face-to-face without requiring a large staff or display. In turn, attendees
with particular interests can experience first-hand the very latest
Macintosh technology for specific market segments in a cohesive setting.

MacTech Central, sponsored by MacTech Magazine, the journal of Macintosh
technology and development, is the premiere place for all technical
products including programming and development, web development, network
administrator tools and services, enterprise, networking, and other related
developer and technical products.

The International Pavilion is designed for companies based outside Europe
who would like to make their entry into the European market. Exhibitors
will not only be able to talk with attendees, but take part in special
events with local distributors, and related companies, all with the purpose
of bringing their products to Europe.

Both pavilions, priced competitively at $1995 for a pod, exhibitors are
provided a completely turnkey package. For more information and details,

“Apple Expo is Europe’s premier Macintosh event. Last year’s introduction
to this marketplace was such a fabulous success for our exhibitors, it was
obvious we had to do it again. We’re proud to offer affordable exhibit
packages enabling US companies to expand their market share into Europe,”
said Neil Ticktin, CEO of Xplain Corporation. “With a mission focused on
serving these specific purposes, these pavilions will continue our track
record of focused pavilions.”

About MacTech Magazine

Established in 1984, MacTech Magazine is the only monthly magazine focused
on Macintosh technology and development. Distributed in 64 countries,
MacTech is read by tens of thousands of programmers, solution providers,
and people everywhere that want to understand what’s under the hood of
Macintosh. In addition to the premier news and information vehicle for web,
networking and content coverage, MacTech continues to include several
regular columns, industry news, conference reports, product reviews, a
broad range of languages and environments, the latest in shortcuts and
insider secrets, advertisements specifically for Macintosh techies. Full
source code listings available on the World Wide Web, disk, and CD-ROM. See
for more information.

About Xplain Corporation

Xplain Corporation has three divisions — publishing, mail order and custom
services. The publishing division includes MacTech(r) Magazine, and THINK
Reference(tm). The mail order division operates DevDepot(r) and RadGad(sm).
Custom Services provides turnkey production services for publishers, and
tradeshow services including turnkey pavilions and on-site management.
Founded in 1984, the company has its offices in Westlake Village, CA. See for more information.

For More Information:

Susan M. Worley
Events Manager, Xplain Corporation
805-435-1004 direct
805-494-9797 main
805-494-9798 fax

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