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Macs in action: Music video director Mark Romanek

Apple has posted an article on music video director Mark Romanek, who is recognized for his work for Nine Inch Nails, Madonna, David Bowie, the Red Hot Chili Peppers, Johnny Cash and others. “I’ve been on Macs since 1985,” said Romanek. “…I’ll take my iPod and put a song on repeat that I have to write a treatment for, and go take a walk. I’ve also cut rough versions of videos in iMovie for previsualization, or animatics to show someone an idea. Or I’ll go shoot location footage and do a rough version of the scene and then go home and cut it in iMovie, in essence doing video storyboarding.”

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