Site icon MacTech.com

‘Switcher’ defends Apple campaign

Jeremiah Cohick, the 19-year old star of an Apple “Switch” ad, has posted his thoughts on why the campaign is indeed working. “Apple’s former hardware tradition of being overpriced and underpowered was broken last year,” writes Cohick. “The current product matrix is competitively priced when compared to Dell and Hewlett-Packard systems… Switch has not failed. Switch is part of an overall growth plan. Apple is still profitable and still producing the best computing experience through trend-setting hardware and software at reasonable price points. Outpacing the growth of other computer companies will be the biggest challenge to Apple as competitors secure exclusive purchasing deals with businesses, schools, and other organizations.” (Thanks to our friends at The Mac Mind for sending us the link.)

Exit mobile version