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Xplain Announces Macworld CreativePro Special Interest Pavilions

— Many companies new to Pavilions, and to Macworld
— Majority of companies expected to announce & show new products

WESTLAKE VILLAGE, CA — July 10, 2003 — Xplain Corporation, the leader in
pavilion management, announced today that the Special Interest Pavilions at
IDG World Expo’s Macworld CreativePro Conference & Expo, in New York (July
14-18, 2003), have several companies new to Macworld and have many products
new to the Macintosh. These special interest pavilions allow exhibitors to
target attendees interested in particular technology categories.

Macworld CreativePro Conference & Expo is presented by IDG World Expo and
Apple. The upcoming Macworld CreativePro Conference & Expo will take place
July 14-18, 2003 at the Jacob K. Javits Convention Center in New York City.
Additional information about Macworld CreativePro Conference & Expo is
available at (

Special Interest Pavilions have long featured both up-and-coming companies,
as well as showcased technologies. These pavilions provide exhibiting
companies with a cost-effective, turnkey method to reach their target
audiences face-to-face without requiring a large staff or display. In turn,
attendees with particular interests can experience first-hand the very
latest Macintosh technology for specific market segments in a cohesive

“Macworld CreativePro Conference & Expo is the premier Macintosh community
event on the East Coast. The special interest pavilions are a focal point
at the Expo for Macworld attendees seeking out technologies and solutions
in a specific market segment,” said Neil Ticktin, CEO of Xplain
Corporation. “With a mission focused on serving the specific communities,
these pavilions have vendors of all types and sizes showcasing the best the
Mac has to offer.”

The pavilions contain a number of new companies that have never exhibited
before at any Macworld event. Across the board, the majority of exhibitors
in the pavilions are announcing and showing new products on the first day
of the show. Attendees can stop by for more information.

The pavilions are located near the event’s Official Store brought to you by
DevDepot. For more information on Macworld CreativePro Conference & Expo,
see There are two primary Special Interest
Pavilions at Macworld CreativePro Conference & Expo, 2003 in New York
defined as follows:

MacTech Central: Developer, Enterprise & Technical Products

The premiere place for the technical audience – see a showcase of the
latest developer applications and custom solutions for Mac OS, and get a
glimpse of what the future holds. See tools that provide powerful
interfaces – and help you build the solutions you need. From Mac OS X to
Xserve, see the amazing products build on Apple’s technology. From
wide-ranging support for the network file services, to supporting every
major server platform in the market today, these are the technologies you
can leverage for your solutions. Add to it mobile computing, and of course,
Enterprise level networking, and the possibilities are endless.

Digital Media Pavilion

You’ll find the most innovative companies, all exhibiting cutting-edge
applications and solutions for creating, editing, storing, and delivering
digital media content. Learn new ways to maximize your Mac through the
hottest products and the coolest desktop innovations.


About Xplain Corporation

Xplain Corporation has been managing pavilions around the world since 1994
including the very long running MacTech Central. For exhibitors wishing to
partake in future pavilions, contact mailto: or see

Xplain Corporation has three divisions — publishing, mail order and custom
services. The publishing division includes MacTech(r) Magazine, and THINK
Reference(tm). The mail order division operates DevDepot(r) and RadGad(sm).
Custom Services provides turnkey production services for publishers, and
tradeshow services including turnkey pavilions and on-site management.
Founded in 1984, the company has its offices in Westlake Village, CA. See for more information.

About IDG World Expo

IDG World Expo ( produces technology-focused
tradeshows, conferences and events for professionals seeking world-class
education, peer-to-peer networking and one-stop comparison shopping. As the
leading technology event management company, IDG World Expo leverages its
experience and knowledge of technology-focused events and conferences,
enabling technology companies to capture the attention and loyalty of
influential buyers. IDG World Expo’s portfolio of conferences and events
includes Macworld Conference & Expo(r), LinuxWorld Conference & Expo(r),
Bio-ITWorld Conference & Expo(tm), COMNET Conference & Expo(r), Integrated
Security Conference & Expo(tm), BiometricsWorld Global Series(tm)and
Portable Power Conference & Expo(tm). IDG World Expo is a business unit of
IDG, the world’s leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online
users the largest network of technology-specific sites around the world
through ( ), which comprises more than 330
targeted Web sites in 80 countries. IDG is also a leading producer of 168
computer-related events worldwide, and IDG’s research company, IDC,
provides global market intelligence and advice through 51 offices in 43
countries. Company information is available at .

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