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IDG Announces “CREATE” – a NYC Event by IDG and Apple

Announcing “CREATE” – The event for Design, Publishing, Video & Audio


New July event in NYC presented by IDG World Expo and Apple

FRAMINGHAM, Mass. and CUPERTINO, CA, March 26, 2003 – IDG World Expo,
producers of Macworld Conference & Expo, and Apple=AE today announced
CREATE=81, an industry event which will focus on technology and professional
solutions for the creative arts, including design and publishing, video and
music. To be held July 14-18, 2003 at New York’s Javits Center, CREATE will
offer an agenda full of the creative community’s best practices, including
new insights from cutting-edge artists in a wide spectrum of disciplines.

CREATE is an event for filmmakers, directors, graphic designers, broadcast
journalists, publishers, musicians, music executives, producers and others
driven by a desire to learn the latest creative techniques and to exchange
new ideas with their peers. CREATE’s in-depth conference program is
designed for beginners and experts, professionals and consumers – all those
who want to immerse themselves in creative arts.

“It’s time for a change, and time for an event which addresses the
increasingly tech-savvy community of artists, designers, directors and
musicians,” said Colin Crawford, vice president, business development and
operations, IDG. “We’re very excited about the new event, and hope the
creative community is looking forward to a different kind of learning and
networking experience with CREATE.”

“Apple has an amazing community of professional customers in the greater
New York area and we are excited to be part of launching a new event
designed specifically for them,” said Philip Schiller, Apple’s senior vice
president of Worldwide Product Marketing. “We are working with IDG to help
make CREATE a new event where our pro customers can immerse themselves in
the latest technologies and solutions.”

CREATE’s educational programs, running all week long, will include one- and
two-day tutorials, two levels of conference sessions for
beginner/intermediate and expert users, labs and various feature
presentations – each with a different focus. The CREATE exhibit floor, open
from July 16-18, will feature products that complement the event’s
educational content and emphasize technology for the creative arts.

CREATE will feature expert speakers with real-world experience in graphic
design, publishing, video and music. IDG World Expo will develop CREATE’s
educational content in collaboration with an event advisory board
comprising specialists in these focus areas. CREATE’s conference sessions
will cover the latest technologies and feature case studies to vividly
illustrate the creative arts in action.

CREATE’s tutorials will focus on topics such as:

* QuarkXPress
* Photoshop
* DVD Studio Pro
* Professional Dreamweaver
* Mac OS X
* How to Produce, Create & Deliver Interactive Solutions

Conference sessions will cover topics such as:

* Digital Asset Management
* Advanced PDF
* Preflighting
* Flash
* Graphic Design for Online Gaming Development
* Color Management Principles
* Editing Techniques for Final Cut Pro, Final Cut Express and iMovie
* How to Set Up a Home Recording Studio
* Music Editing on Your Mac

Confirmed speakers include:

* David Barrett, CEO, R/com Networks, Inc.
* Nick Floro, CEO, Sealworks, Inc.
* David Mash, Vice President for Information Technology, Berklee School of
* Jeannie Novak, Founder & CEO,
* David Pogue, Author & The New York Times “State of the Art” Columnist
* Doug Werner, Webslinger, Apple

For additional information about CREATE please see our FAQs. Online
registration for CREATE will be available beginning in April.

About IDG World Expo
IDG World Expo ( produces IT-focused tradeshows,
conferences and events for professionals seeking world-class education,
peer-to-peer networking and one-stop comparison shopping. As the leading IT
event management company, IDG World Expo leverages its experience and
knowledge of IT-focused events and conferences, enabling technology
companies to capture the attention and loyalty of influential buyers. IDG
World Expo’s portfolio of conferences and events includes Macworld
Conference & Expo, LinuxWorld Conference & Expo, Bio-ITWorld Conference &
Expo, COMNET Conference & Expo, Integrated Security Conference & Expo,
BiometricsWorld Conference & Expo and Portable Power Conference & Expo. IDG
World Expo is a business unit of IDG, the world’s leading technology media,
research and event company.

About IDG
IDG publishes more than 300 magazines and newspapers and offers online
users the largest network of technology-specific sites around the world
through (, which comprises more than 330 targeted Web
sites in 80 countries. IDG is also a leading producer of 168
computer-related events worldwide, and IDG’s research company, IDC,
provides global market intelligence and advice through 51 offices in 43
countries. Company information is available at

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings.

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